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Get Outstanding ROI with Email Marketing Services
Also Receive No Obligation Quotes from 5 Vendors
Also Receive No Obligation Quotes from up to 5 Vendors

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By: Arlette Measures

When you enter your email address into an opt-in form in order to download a white paper or receive a special discount, you will soon be the recipient of that company’s email marketing campaign. Email can be a very effective tool for building trust with your existing and potential customers.

Using an email auto-responder to collect addresses and send out emails according to a set schedule, you can establish a loyal following of subscribers who look to your organization as a trusted source of information. When these prospects are further along in the sales cycle, your email newsletter could be the deciding factor in their final purchase.

Email is proving to be one of the most effective means of initiating contact with and nurturing B2B leads. In a recent study by Marketing Profs, business service companies reported the highest open rates (at 21.9 percent) and click ratios (at 4.9 percent) in their email campaigns. And in a 2010 survey conducted by Datran Marketing, 39.4 percent of industry executives said that the email was the most effective advertising channel for their company.

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