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Credit Card Processing Terminal
Advance your Business With The Right Credit Card Processing Terminal
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By: Arlette Measures
A Quick Guide to Credit Card Processing Terminal

Credit and debit cards have become increasingly important in business commerce. A Merchant Account acts as a clearing account for credit and debit card transactions, allowing your businesses to accept card payments directly from customers.

If your business is considering what forms of payment to accept, or if you'd like to expand the payment options of your cash-only business, be sure to go over the pros and cons of accepting card payments. Here are some tips from the Small Business Association (SBA) that you’ll want to consider in making your decision:

Advantages of Accepting Card Payments:

• Card payments are evolving into the most common method of customer payment.

• Businesses can easily accept card payments.

• The convenience of using credit card processing terminal or generally increases the likelihood of consumer 'impulse purchases,' which ultimately contributes to an increase in a business's average sale. Customers are more likely to make these purchases if they have access to credit or their available bank account funds.

Disadvantages of Accepting Card Payments:

• Card payments come with an increased risk of fraud. Although there are laws and security measures that help protect and secure customer information, card payments are inherently more susceptible to foul play than cash. Read more about your responsibilities to protect your customers' privacy and secure their personal information.

• Businesses that accept card payments encounter small processing fees for purchase transactions. These fees seem insignificant but they can add up if your business accepts a lot of small purchases on credit cards for payments. Setting up the necessary equipment to accept cards also carries additional costs.

• Card transactions add another layer of detail to your business's bookkeeping practices. Your business will have to take into account the additional time and resources it takes to maintain these records.

The Bottom Line

A merchant account allows you to offer your customers a variety of payment options, which will make it much easier to do business with you. It also demonstrates to your customers that their convenience is a top priority for you.

Accepting card payments will, at least initially, cost your business money and add extra processes in your daily operations. Many small business owners look at this as a necessary operating expense.

Without the advantage of a merchant account, you could be missing out on sales from a large base of consumers who prefer to pay with a debit or credit card terminal.
As card payments become more popular, customers will likely begin to expect a plastic option as a rule, rather than a courtesy.

Reasons to Consider Credit Card Processing ,by accepting credit and debit cards, businesses can increase their customer base by 25-30%. check out this page.

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