Marketing Programs

FOCUSING ON DATA, PROSPECTS, PIPELINES AND CONVERSION RATES

We use a sequence of proven tactics-automated with our proprietary inCapture technology to generate either verified data or more qualified prospects faster, increase pipeline velocity, and boost conversion rates to help you meet (and exceed) our growth goals.

DataConnect Program

Ingest real-time data that we 1) extract using our proprietary data platform and 2) verify with a combination of our own data team and integration with reliable third-party sources. We can scale to meet any of your data needs and feed that data to your marketing system on a daily basis.

MarketingConnect Program

We are also trail-blazing content syndicators allowing us to use our integrated proprietary data, direct marketing platform and unique data scoring system to provide (in real-time) intent data that matches your campaign requirements, but also has engaged with your content.

SalesConnect Program

In this program, we use intent data monitoring and our proprietary InCapture platform to qualify prospects, then nurture them through targeted content syndication marketing campaigns. First, we’ll qualify your prospects based on their expressed urgency and the intensity of their engagement. Then we validate all lead data and level of intent using a rigorous verification process. Finally, we deliver leads at varying levels of intent so your marketing and sales teams can tailor their outreach to each prospect’s phase in the buyer’s journey.

Account-Based Marketing

 

We were one of the first B2B demand generation agencies that used data profiling to identify the most qualified key decision-makers within your target accounts.

Any of our programs can support your ABM initiatives to help you build profiles of buying committees or otherwise provide intelligence on the influencers and decision-makers in the account with whom your sales teams need to be talking.

The result? A shorter buying cycle, better-qualified leads, and more conversions in less time — all while meeting your ABM objectives.

What Makes Us Different

Bringing together powerful proprietary inCapture technology with an experienced team is what maakes us different. Look behind the scenes at the working of insideUp.

What Our Clients are Saying
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals."
Ania Gerbaux
Senior Marketing Campaign Manager
What Our Clients are Saying
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals."
Ania Gerbaux
Senior Marketing Campaign Manager

Our technology is all ours.

Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.

The Right Message to the Right Party Stimulates HR System Overhaul

InsideUp MarketingConnect program provides a major HCM vendor with a combination of data extraction and verification along with content syndication that accommodates their latest assets highlighting the importance of employee engagement. Content engagement increases by 24% as the benefits of a SaaS deployment resonate.

Bottom of Funnel Leads Filling the Pipeline for Data Backup

As the number of cyber-attacks in the healthcare, government, and educational sectors grew during the recent health crisis, an InsideUp SalesConnect campaign (focused on the ability of cloud data systems to mitigate ransomware attacks) was able to keep the vendor’s solution in the spotlight. In one year, this cloud-native backup solutions provider saw a pipeline multiplier on their marketing spend with InsideUp of 9x.