First, we establish the criteria for your campaign (such as budget amount, target attributes, electronic posting instructions and, if applicable, content assets) on our technology platform. This includes the development of customized scorecards that we employ later in our process to unambiguously evaluate, at scale, the data and leads we generate. Instead of building large databases that quickly become stale, we believe in sourcing high-quality data specific to current campaigns and then verifying that data by phone in real time. We also launchSelect this program and you’ll get exclusive, real-time data extracted using our proprietary InCapture technology and personally verified by our experienced data team. Our DataConnect program gives you access to a wide-ranging business audience and will serve you fresh, verified data matching your campaign requirements. We’re talking about 100% accurate data that will push your ABM initiatives forward. We can also identify new accounts (using firmographics) and contacts based on your ideal customer profile. online training modules, based on publicly available information, that prepare our staff to work on your campaign.