1. Direct mail can help level the playing field for small organizations. A direct marketing service can help you to target a certain demographic with your tailored message. An effective marketing strategy will present your company at its finest advantage and help you build your brand.
2. Costs for direct mail services can vary based on which company you choose. Try to find a company that has an in-house printing and design service. This may reduce your overall costs.
3. Make sure that the company you decide on has the most up to date version of the direct mail database from current US Census data. These databases are costly to acquire, so be sure your direct mail company has made the investment.
Additional services will likely include design and mailing. Many agencies will mail or publish your direct mail piece in addition to designing and printing it for you. Let InsideUp help you choose the best direct marketing service to help your business grow.
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InsideUp is an online business community of direct marketing experts and resources. We allow you to connect with service vendors who compete for your business, and give you free access to unique content and tools.