What We Are Reading
Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance study.
As a marketing professional, you've got to get your numbers down. Fortunately, there are a handful of simple key performance metrics (KPIs) you can use to measure and substantiate the success of your marketing efforts.
Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.