What We Are Reading
No matter how nice your digital presence is or how well planned your strategies are, your customer experience will fall flat if the organization’s internal operations are inefficient. Here are three strategies you can use to establish a foundation of operational excellence.
SOME PEOPLE embrace change and new information with ease. However, most do not. And that’s a big challenge for those who lead customer experience (CX) programs. In most organizations, a CX leader has influence but no real authority.
Even with the pandemic, companies leveraging CPaaS can deliver modular, composable experiences that meet evolving customer and operational needs.
Giving good customer experience is all about connectivity. Learn more from Widen's 2021 Connectivity Report here.
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
B2B Marketing News: Top B2B Paint Points, Influencer Types Survey, Zoom’s New Events Platform, & The KPIs That Matter
54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) ...