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Article Customer Experience

Three customer experience strategies you’re missing

No matter how nice your digital presence is or how well planned your strategies are, your customer experience will fall flat if the organization’s internal operations are inefficient. Here are three strategies you can use to establish a foundation of operational excellence.

Article Customer Experience

Turn Your Customer Experience Process Around

SOME PEOPLE embrace change and new information with ease. However, most do not. And that’s a big challenge for those who lead customer experience (CX) programs. In most organizations, a CX leader has influence but no real authority.

Article Customer Experience

Are You One of the 90% Who Will Use CPaaS to Drive Customer Experience?

Even with the pandemic, companies leveraging CPaaS can deliver modular, composable experiences that meet evolving customer and operational needs.

Article Customer Experience

What Marketers Say Is the Key to Good Customer Experience

Giving good customer experience is all about connectivity. Learn more from Widen's 2021 Connectivity Report here.

Article Customer Experience

4 Tips To Increase Your Customer Effort Score (CES)

The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.

Article Customer Experience

B2B Marketing News: Top B2B Paint Points, Influencer Types Survey, Zoom’s New Events Platform, & The KPIs That Matter

54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) ...