What We Are Reading
The independent study found 79% of buyers are frustrated by the purchasing experience. 80% of survey respondents commented on the cumbersome experience, citing issues such as: The buying experience is too complicated (too many steps) - 35% The buying process takes too long - 26% Too many phone calls/meetings with a sales rep - 18%
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. However, an over-reliance on late-stage offers has two key downsides: * It leaves an entire subset of potential prospects on the table. * Engaging with prospects earlier in the buying cycle means a greater opportunity to educate and nurture that individual...
In 2020, “only 28% of salespeople said marketing was their best source of leads,” according to one survey. While it seems like a no-brainer to sync these disciplines together, it can be a struggle. One silver lining coming out of the pandemic is the signs of a successful and improved marriage between sales and marketing. Here are some tips for keeping the flame alive.
Prospects want to better understand the problem that they’re seeking a solution for before EVEN looking for a solution. Establishing yourself as an authority that thoroughly understands the problem and its impact on the customer is a powerful way to build awareness for your brand at the earliest stage of the B2B Buying Journey.
Studies show that 68% of B2B marketers struggle with generating quality leads. And only a mere 10%-15%of B2B leads actually turn into paying customers. So what can be done to boost these numbers? First, industrial marketers must understand that not all leads are created equal — and the industrial buyer's journey is actually pretty complicated.
COVID-19 caused a dramatic shift in how content marketing for B2B businesses operate. Here are 5 ways revenue teams can adapt to thrive in today's new normal.