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Article Business Analytics and Visualization

What is business analytics? Using data to improve business outcomes

Business analytics is the practical application of statistical analysis and technologies on business data to identify trends and predict business outcomes.

Article Business Analytics and Visualization

The right people key to realising data analytics potential

Everybody is waking up to the power of data, but there’s less understanding of how to create a data analytics team that delivers results. Spoiler: it might not be necessary.

Article Business Analytics and Visualization

Champion Lifetime Value: An Untapped Revenue Metric

Individuals at a company can bring in revenue far beyond their initial participation in the purchasing decision.

Article Business Analytics and Visualization

What Is Data Visualization?

Learn what data visualizations are, why they are so effective, and how businesses can use data visualizations. You'll also find examples of data visualizations.

Article Business Analytics and Visualization

Data Visualization vs Business Intelligence - How Do They Differ?

Learn the key differences in this article, complete with an infographic for you visual learners out there.

Article Business Analytics and Visualization

How to regain the public’s confidence

Restoring trust in democracy could be more practical than you think