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Get Informed: Small Business Buyer Resources

Buyer Guides

Businesses become informed buyers while receiving tips on choosing vendors.


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Statistics provide a compelling value proposition for a small business to consider a service. At a glance, the buyer learns exactly what a service will do for them and their business.

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Online Videos

Video is one of the top forms of content regularly consumed in the research process, with 80% of business leaders saying they are watching more online videos than ever before. Our videos address the typical questions buyers want answered before making a purchase.

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Mobile App

Business decision-makers, saying it saves them time,have embraced mobile; A majority of enterprises use mobile apps, rising to nearly 100% in small businesses. Our mobile app meets this need, helping our clients draw from an ever increasing pool of mobile buyers.



Buyers are more inclined to purchase when they have the numbers in front of them. Our calculators allow buyers to see the quantitative value of each service.

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Take Survey

Businesses will move toward a purchase more quickly when they have customized recommendations for what they need. Our survey tool personalizes the buying experience and provides insights that inform our lead nurturing activities.

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Business Blogs

Blogs attract buyers; 82% of marketers who blog see positive ROI from this form of inbound marketing. For each of our service categories, we provide an informative and engaging blog that invites reader comments and answers buyers' most pressing questions.


Submit Request

Educated and nurtured by InsideUp resources, buyers submit requests in multiple ways so they can get matched to vendors.

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