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How to take advantage of Facebook to for business advertising, create awareness and increase sales

As you may have heard,
has grown into powerful tool for business advertising online. A major advantage of Facebook for businesses is that it's a form of inbound marketing; visitors to your page are probably already interested in what you have to offer.

In a recent survey, sixty-eight percent of Facebook fans stated they are highly likely to recommend products they like to their friends. In fact, each Facebook user spends an average of nearly seventy-two dollars more each year than consumers who don't use Facebook.

A Facebook business page, also known as a Fan page, includes a number of tools to help you add content and customize your page to reflect your brand.

You can make your page engaging by adding photos and videos. Start a discussion forum and get to know your potential customers. Get the conversation started by posting questions and encouraging visitors to share their opinions. You can also post updates to the 'Notes' page, which functions essentially as a blog.

Another important tool for businesses advertising is the opt-in form, which can be found in the 'apps' section. Visitors who like your site can submit an email address to receive your newsletter or special offers. This will help build your subscriber list so you can continue to nurture those leads.

Facebook ad campaigns can also be highly effective for business advertising because they give you the ability to target your ads according to detailed demographics.

Once you've gained a level of familiarity with Facebook, you'll be able to add content and post updates quickly and efficiently, keeping your Fan page fresh and appealing.
Ways to Promote Your Business - Facebook For B2B Advertising

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