What are Promotional Products?

Promotional products are free giveaways that a company develops to put their company name in the hands of their clients and potential clients. Promotional products may include items such as pens, bags, key chains, and other small items that may be useful to customers.

Why are Promotional Products important?

Promotional products are important to many businesses because they help to insure that customers and potential customers will see the name of the business on a regular basis. The name and/or logo of the business is imprinted onto the promotional product along with contact information for the business, making the business not only memorable, but easy to find. Because it takes an average of eight viewings for a person to remember the name of a company, promotional products help to reinforce a company name or image, making the business more memorable. Many businesses will choose promotional products that represent their businesses as well. For example, an attorney may imprint his or her name onto a pen that looks like a gavel.

How should a vendor for Promotional Products be selected?

There are many vendors for promotional products. A good place to start your search is to determine what kind of promotional product you want to give away - food, objects, tickets, or otherwise. Here are some things to keep in mind when looking for a promotional product vendor:

• Product - Decide what sort of promotional item you would like to use. For example, you may want to use food as a promotional product. If so, then you should look for a vendor that sells food products that will imprint your name. If you would like to give away pens, then look for a company that can imprint your name on pens.
• Quantity - Many promotional products vendors have certainly quantities that they require for each order. For example, you may have to purchase your promotional products in qualities of 100, 250, 500, or 1,000. Look for a company that is able to print as many of your promotional products as you desire for a price that you are willing to pay.
• Price - Promotional product companies vary based on price. Therefore, shop around to several different vendors, even if you know what you are ordering, as the price may be quite different. Keep in mind that many promotional products vendors also charge a set-up fee. They also have price breaks based on the quantity of the item you purchase.
• Sample - Always ask for a sample of the promotional products before you purchase in quantity. By ordering a sample, you will be able to see the quality, size, and craftsmanship of the product. After all, you want to insure that the promotional products that you give away represent your company in a positive light. Some vendors charge for these samples; others do not.

Additional Resources:

• Tips for Building Successful Promotions:

http://www.promobusinessbuilder.com/

• Promotional Products Tips:

http://biznik.com/learn/tips/marketing-sales/cool-promotional-products-tips-walking-billboards hi