TeleDirect Call Centers Case Study | Vocalocity Voice Over IP Case Study The Leader in Call Center Services for Business Joins Forces with InsideUp to Dramatically Increase Sales Leads & Conversions InsideUp Client Overview TeleDirect Call Centers has been supporting the business community with outstanding call center services for 50 years and has grown into today's advanced, full-service provider of choice. TeleDirect employs more than 100 professional, courteous CSRs who present first-rate impressions for clients, and the firm deploys cutting-edge technology to handle any call volume. The firm has been on the Sacramento Business Journal's "Fastest Growing Companies" list for six consecutive years! "InsideUp far exceeded our expectations. InsideUp leads were not only qualified and verified..they were either warm or hot to the touch! Plus they were exactly the prospects that hit our sweet spot. Thanks to InsideUp, our business has grown significantly" Tom Coshow, CEO TeleDirect

To get more information about becoming a marketing partner of InsideUp, complete and submit the form below: First Name Last Name Company Phone Number Email Address Website Your Company's Services?

The Challenge

TeleDirect's challenge involved its use of a very large number of external sources to generated leads, including an agency to generate exclusive leads. The company used these external sources of leads because it required a continuous pipeline of qualified, high-ROI leads who were ready to buy within a few weeks time. This would allow TeleDirect's sales force to concentrate on the sales process and conversions rather than spending too much time and resources on prospecting or qualifying potential leads.

TeleDirect Call Centers is very selective about who it chooses to supply leads, as it found that some vendors employ unrefined, generic lead-gathering methods, resulting in low-quality, unqualified leads. In addition, TeleDirect knew that call center service prospects won't typically submit their contact information to an individual vendor. They knew that prospects like to comparison shop and often prefer the efficiency of using an online service that offers pricing and feature comparisons involving several service vendors.

The key measurement TeleDirect uses to measure success with all lead sources is ROI. The two different measures it uses is how much revenue it generated from leads within the first 30 days of signing them up as customers, and second, the total revenue generated from the leads.

The Solution To complement TeleDirect Call Centers' own lead generation efforts, the firm turned to InsideUp, the company that goes far beyond standard online lead generation. InsideUp's leading-edge, lead-gathering platform includes opt-in email, social media, blogs, video advertising, white paper syndication and contextual advertising to name a few. TeleDirect's budget for leads was set at 100 leads per month. InsideUp uses a variety of marketing campaigns to generate leads for TeleDirect. InsideUp directly posts leads, in real time, to TeleDirect's proprietary CRM system, which generates an instant email to the prospect, and is then followed up with a phone call within 15 minutes. Leads are delivered after a verification process that guarantees to TeleDirect that leads can be contacted by its sales team and that the lead information is not only accurate but meets TeleDirect's specific requirements.

The Results TeleDirect Call Centers achieved a 125% ROI from InsideUp leads within the first 30 days of signing up the customer! This means that the total revenue it generated from customers within just 30 days of signup is 125% of the total cost of generating those leads using InsideUp's platform. Plus the contactable rate for delivered leads averaged 80%, which permits TeleDirect's sales team to directly and personally engage with prospects to further refine the prospects' needs. InsideUp's lead verification process ensures that leads provided to TeleDirect have a high response rate. TeleDirect also reduced its external sources of leads from six to just three suppliers, with InsideUp remaining as one of the core lead sources, based on the results provided. Today, ongoing similar results allow TeleDirect Call Centers to provide highly accurate custom price quotes, which, in turn, not only help close sales, but often lead to the creation of mutually beneficial, long-term relationships with TeleDirect and its customers, the ideal business result.