December 12, 2016 – San Diego, CA - InsideUp, leader in new customer acquisition for business software and service providers, announced today new features for its demand monetization platform, designed to make fulfilling vendor lead demand much more scalable for B2B marketing companies and publishers.
"Our software and service providers are constantly launching new products, new marketing programs and new content, and require a nimble marketing partner to launch performance based marketing programs to rapidly acquire new customers," said Asad Haroon, CEO of InsideUp. "The InsideUp monetization system can create and launch new multi-channel marketing campaigns in hours, not days."
Leveraging the InsideUp demand monetization platform can help marketers launch any type of marketing program, from top-of-funnel demand generation to lead nurturing campaigns to customer acquisition and beyond.
InsideUp’s demand monetization system also promotes and fulfills client demand using its dynamic partner system and global network of marketing partners supporting a diverse set of B2B verticals such as IT, Telecommunication, Financial Services, Marketing Services and HR.
New features launched to support InsideUp’s dynamic partner system include a real-time visibility to demand, transparency to lead submission errors, and account based marketing support.This systemalso provides InsideUp marketing partners with real-time transparency regarding the status of submitted leads that have been processed with exclusive call analytics technology and other campaign-specific verification methods.
"Our demand monetization platform has been refined, with over six years of operational expertise in B2B marketing where leads must be generated quickly and accurately to meet a client’s ideal customer profile," said Haroon. "Our technology will enable any B2B marketing company or publisher to take their demand generation game to the next level."
InsideUp’s enhanced verification system helps to ensure the quality and reachability of leads submitted by partners and provides support for a wide range of pay-per-lead marketing programs.
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients generate prospects and provides technology-enabled services to assist in converting these prospects into customers.