San Diego, CA - October 19, 2016 - InsideUp, leader in customer acquisition for providers of business services and software, revealed today new Account Based Marketing (ABM) features of its proprietary marketing system.
Account Based Marketing has recently experienced an increase in popularity among business-to-business (B2B) marketers; more than 50 percent of marketing organizations have adopted ABM, and spending in this area is expected to increase sharply this year, according to ITSMA’s Account-Based Marketing Survey.
InsideUp’s comprehensive platform for B2B account based marketing includes marketing automation and data profiling for reaching specific individuals within target accounts. InsideUp also leverages its dynamic partner system to fulfill ABM demands.
ABM produces the highest ROI of any B2B marketing tactic, according to ITSMA’s 2016 Services Marketing Budget Allocations and Trends. Marketing organizations that have made ABM a priority combine the demographics, online behavior, etc., of multiple persons from the same company to produce an “account score” that can better identify “best-fit” accounts.
“Our platform has some distinct advantages when it comes to generating leads for our clients to enhance their account based marketing efforts,” said Asad Haroon, founder and CEO of InsideUp. “The InsideUp system can precisely target and capture leads to complement our clients’ in-house marketing efforts. Our clients find that ABM leads that have been nurtured and educated using our platform can meet and exceed their ROI marketing goals.”
Marketing automation, when used to nurture prospects, increases qualified leads by an average of more than 450 percent, according to Annuitas group.
“The capabilities of a comprehensive marketing automation system make it the ideal technology to complement ABM,” said Haroon. “Even with tools like marketing automation, however, it requires diligence to discern what a prospect’s concerns are and to provide content that addresses those concerns at every stage in the process.”
The InsideUp platform meets this need by tailoring client offers in real time based on the needs, interests, and buying cycle of each targeted business. The company employs its proprietary lead verification system to ensure that all ABM requirements are met.
InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients to generate prospects and provides technology-enabled services to assist in converting these prospects into customers.