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InsideUp Enhances Lead Scoring For More Effective B2B Customer Acquisition.


June 7, 2016 - San Diego,CA - InsideUp, leader in customer acquisition for providers of business software and services, announced today that it has significantly enhanced the lead scoring capabilities of its marketing automation and demand generation platform.


This latest upgrade enables the InsideUp marketing automation platform to further automate the verification of its leads. The InsideUp lead scoring system incorporates buying signals such as past behavior, type of content accessed, and amount of time to demonstrate intent, into the overall lead score. The new solution also expands the platform?s ability to use proprietary web tools to validate firmographic data.


“With the high volume of leads (generated using digital and traditional marketing) that our platform has to process, predictive lead scoring has become a core part of our marketing platform,“ said InsideUp CEO Asad Haroon. “Our new lead scoring system not only allows us to qualify a large volume of leads quickly, but also helps to verify that we have targeted the right audience at the right time?when they have demonstrated both a need and a propensity to purchase.“


Lead scoring is a critical component of B2B demand generation. According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate. Unfortunately, many companies do not know how to build a predictable and reliable formula for incorporating behavioral and demographic data to form lead scores, according to DemandGen Report.


“Unqualified, inaccurate data has been a major problem for B2B marketers. A new generation of sophisticated technology is required for lead scoring that can not only predict the future by analyzing the past but can also prescribe actions to take to achieve success,“ said Haroon. Our system provides the insight that sales and marketing teams need in order to get in front of prospects with the right content at the right time.


“InsideUp’s proprietary tools go beyond data integrity to reveal where a lead is in the buying cycle. The InsideUp lead scoring system is flexible enough to adapt to a range of demand generation models, from top of funnel to bottom of funnel. Our newly introduced call analytics system enhances the scope of lead scoring with the important element of the ’human touch.’“


About InsideUp


InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients generate prospects and provides technology-enabled services to assist in converting these prospects into customers.




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