SAN DIEGO, CA, July 2, 2010 -InsideUp, a leading authority on lead acquisition and management today announced that sales leads purchased from InsideUp, Inc. can now be integrated with CRM tools like Salesforce.com.
This solution is designed to solve the delay problem commonly faced by B2B marketers who purchase 3rd party leads which require custom integration. Having leads emailed directly to a company's Salesforce application will enable sales representatives to contact and qualify leads while they are still fresh.
According to a recent study by MIT, the odds of contacting a lead drops greatly after just the first five minutes. In fact, the odds drop 100 times within the first 30 minutes, according to the study. Companies that have paid for top-quality leads cannot afford to risk the decreased value of leads by allowing precious minutes to elapse before attempting the initial contact.
As a supplier of high-quality, real-time leads, InsideUp now ensures its customers will derive the greatest possible value from those leads by making it simple for clients to set up direct posting of InsideUp leads to their CRM systems.
According to InsideUp CEO, Asad Haroon, "This integration takes only minutes to deploy and requires no technical work. Marketers simply configure their InsideUp online dashboard and will begin to receive real-time leads at once."
This solution also has the potential to greatly increase conversion rates. According to the MIT study, the chances of qualifying a lead that is called within five minutes decrease 21 times after just 30 minutes have passed.
The key to making that crucial immediate contact lies in eliminating or reducing any processes that can eat into those critical first minutes. By following a few simple steps outlined in the instruction document, marketers will be able to receive InsideUp leads directly to their Salesforce account. The leads will be posted using a standard Salesforce field, such as name, company, title, industry, phone number, etc. Category-specific questions and answers will then be posted to the "Description" field.
About InsideUp, Inc.
InsideUp, founded by experts in performance-based marketing, online advertising and lead generation, owns and operates an online lead generation platform that's dedicated solely to serving the needs of business service providers and their potential customers. InsideUp's online media network, dynamic business-matching lead generation system and leading-edge marketing practices provide business service firms with ready-to-buy qualified and verified sales leads, all delivered in real time.
InsideUp's unique, proprietary platform also directly assists companies who seek business services to locate the right service provider for their specific needs. InsideUp provides these companies with helpful vendor selection tools and content, plus pricing and feature comparisons from several service vendors.
