SAN DIEGO, CA, May 10, 2010-InsideUp, a leading authority on lead acquisition and management today announced it has published the results of its latest B2B marketing study in a new white paper titled, "What Every Business Services Marketer Should Know about Online Lead Generation."
The new white paper provides B2B marketers with significant insight into the latest tactics and strategies used by business service providers in their ongoing effort to acquire high-quality sales leads. The latest and most effective best practices deployed by businesses today are explored and explained.
The white paper also uncovers key findings of an InsideUp B2B marketing survey, which was taken by 220 marketing professionals. The results reveal that a majority of marketers are not satisfied with the quality of leads produced by their current marketing practices; 57 percent reported that their leads were not targeted enough, despite the fact that 70% of these firms typically spend $50 to acquire each lead.
Online marketing holds strong potential for sales leads from firms who are ready to buy, as revealed in a separate study by Enquiro. Its study found that over 80% of respondents use online search as a means of comparison shopping but that many businesses are missing out on these potential leads. One reason for this, according to the new InsideUp study, is a lack of talented people, which was considered by most participants to be the biggest obstacle in designing and running an effective online marketing campaign for lead generation.
The white paper details the four most important criteria of a highly qualified lead and explains how the best online lead generation companies bring B2B suppliers together with qualified buyers.
Founder and CEO of InsideUp, Asad Haroon said, "We wanted to offer marketers a clear set of standards for obtaining high-quality leads and to impart some transparency into the procurement process of acquiring those leads".Haroon added that he believes that this type of inside information will "give business service marketers an important edge in discerning what type of leads will produce the highest ROI and which ones to avoid."
The paper also provides tips on how to be sure you're getting the best leads for your money when purchasing from a lead supplier as well as the five top qualities to look for in a lead provider.
About InsideUp, Inc.
InsideUp, founded by experts in performance-based marketing, online advertising and lead generation, owns and operates an online lead generation platform that's dedicated solely to serving the needs of business service providers and their potential customers. InsideUp's online media network, dynamic business-matching lead generation system and leading-edge marketing practices provide business service firms with ready-to-buy qualified and verified sales leads, all delivered in real time.
InsideUp's unique, proprietary platform also directly assists companies who seek business services to locate the right service provider for their specific needs. InsideUp provides these companies with helpful vendor selection tools and content, plus pricing and feature comparisons from several service vendors.