San Diego, CA - February 17, 2010 -InsideUp, the leading B2B lead generation company, announces the addition of its lead marketplace, a new way for B2B companies to purchase quality leads at a discount price.

InsideUp has established a reputation as a source of premium quality, real-time leads. The lead marketplace offers lead buyers another option for purchasing leads that are lower in cost, but still offer excellent value. "This type of lead clearinghouse serves as a complement to our main lead-buying system, and is another way that InsideUp is continuing to expand our offerings and develop breakthrough ways to meet our customers' needs," according to Asad Haroon, CEO of InsideUp.

There are a number of advantages to purchasing slightly aged leads. The lower cost of these leads enables companies to purchase a large amount of leads at once. This method of lead buying also allows businesses to browse available leads using a variety of business demographics and category specific criteria. Leads obtained from the lead marketplace can be the ideal solution for businesses that do not have a large sales staff, and are therefore not always able to utilize a real-time lead quickly.

Many companies will find that purchasing a combination of real-time and slightly aged leads works well, bringing immediate ROI from the premium leads, along with the significant potential of sales from the large quantity of selected bulk leads.

InsideUp's innovative new lead marketplace is just one of the ways the company is fulfilling its mission to provide the next generation platform for B2B lead buying. The lead marketplace complements the company's premium offering, which allows its customers to obtain targeted, real time leads of qualified decision makers.

About InsideUp, Inc.
InsideUp's dynamic platform blends next-generation business matching with innovative lead-scoring technology and leading edge new media marketing practices to generate a pipeline of high-quality, ready-to-buy leads to business service sales teams.