San Diego, CA - December 17, 2009 -InsideUp, a leading marketing authority, announced today the launch of a new lead quality evaluation system that uses the most important lead attributes as a touchstone for determining lead quality. After conducting a survey of professionals responsible for lead generation at 220 business service firms, researchers at InsideUp found that the four most essential aspects of a quality lead are (in descending order of importance) motivation, financial qualification, lead source, and lead age.

At a time when businesses are still keeping strict watch over their marketing budget, lead buyers want to be certain they are getting the highest quality leads, which ultimately results in the best possible return on their investment.

InsideUp has found that certain key components of every lead reflect the prospect's intent. Effective lead scoring takes into consideration such questions as: Is the lead a result upselling? Through what channel was the lead generated? Did "push" or "pull" marketing generate the lead? Did the prospect plan on leaving information or were they acting on impulse? What keywords are prospects using to find vendors? When, where, and why did the customer provide their contact information?

Quality lead generators like InsideUp use a system that measures leads by Interactive Advertising Bureau (IAB) standards. According to Asad Haroon, CEO of InsideUp, "our company generates the highest quality of leads available by using superior traffic sources, proprietary marketing technology, and comprehensive online marketing - all optimized to find the most qualified prospects."

InsideUp also verifies every lead using third party verification, which corrects any errors, and appends business data to the lead.

About InsideUp, Inc.
InsideUp's dynamic platform blends next-generation business matching with innovative lead-scoring technology and leading edge new media marketing practices to generate a pipeline of high-quality, ready-to-buy leads to business service sales teams.