SAN DIEGO, CA - September 21st, 2009 - InsideUp (http://www.insideup.com) today announced it is now able to provide comprehensive B2B lead validation service in partnership with a new service from TargusInfo. This new offer allows InsideUp to append, in real time, comprehensive business data to leads it provides to its clients.

For business services marketers, InsideUp's new lead validation service provides timely qualification information that helps its clients get higher conversion rates. InsideUp's technology is optimized for generating high-quality leads because of its proprietary lead scoring system. The new lead validation service provides valuable business data for its lead scoring system, to further enhance InsideUp's ability to generate higher quality leads.

InsideUp's online platform integrates a next-generation business matching platform with specialized online tools to assist businesses in searching, interacting with and requesting quotes from business services vendors. Business service vendors in turn use InsideUp to educate prospects, participate in quote requests and leverage InsideUp's proprietary lead-generation technology to source high-quality, category-specific, ready-to-buy leads.

"Our lead validation service is a powerful addition to our platform. It furthers the notion that B2B lead generation needs to be more than simple collection of data provided by prospects, but more about the how this data can be enhanced by profiling the prospect as a qualified buyer for our client's services," said Asad Haroon, founder and chief executive officer for InsideUp. "InsideUp's solution is designed to compress the sales cycle for its clients by combining its powerful lead generation platform, unique vendor selection network and comprehensive online marketing to provide qualified, targeted and ready-to-buy leads.

About InsideUp, Inc.
InsideUp's dynamic platform blends next-generation business matching with innovative lead-scoring technology and leading edge new media marketing practices to generate a pipeline of high-quality, ready-to-buy leads to business service sales teams. For more information visit
www.insideup.com