SAN DIEGO, CA - June 29th, 2009 - InsideUp (http://www.insideup.com) today announced the addition of its exclusive lead-generation feature to its next-generation lead-generation platform.

For business services marketers, InsideUp's new exclusive lead-generation feature allows marketers to leverage InsideUp's complex integrated marketing campaigns, proprietary lead scoring system, and unique bidding technology to generate exclusive, ready-to-buy leads of qualified decision makers. InsideUp's value-centric, integrated approach allows business service marketers and sales teams to inform, interact with and respond to business services seekers more effectively with the goal of establishing value, trust and long-term business relationships.

"Our exclusive lead-generation feature is our response to the marketplace that requires a higher degree of marketing efficiency and accountability as online marketing becomes more complex and marketing resources are reduced. Some of our clients desired to leverage our platform and marketing reach to generate exclusive leads that are highly targeted and provide high conversion," said Asad Haroon, founder and chief executive officer for InsideUp. "The exclusive feature is a great complement to the shared lead component of our generation platform so now our clients have a complete solution for their lead generation needs."

InsideUp's online platform integrates a next-generation business matching platform with specialized online tools to assist businesses in searching, interacting with and requesting quotes from business services vendors. Business service vendors in turn use InsideUp to educate prospects, participate in quote requests and leverage InsideUp's proprietary lead-generation technology to source high-quality, category-specific ready-to-buy leads.

About InsideUp, Inc.
InsideUp's dynamic platform blends next-generation business matching with innovative lead-scoring technology and leading edge new media marketing practices to generate a pipeline of high-quality, ready-to-buy leads to business service sales teams. For more information visit
www.insideup.com