San Diego, CA, December 15, 2011 -InsideUp, a pioneer in B2B pay-for-performance marketing and a leader in online lead generation, announced that it has new initiatives in mobile marketing including mobile web site, mobile advertising campaigns, and new apps for both Android and iPhone. These new initiatives will leverage the tremendous increase in business usage of mobile, and will expand the company's efforts for real-time, qualified leads.

Analysts at Morgan Stanley predict that mobile web will be more widely used than desktop for Internet access by the year 2015. While a large number of online retailers have already begun to take advantage of the expanded reach of mobile marketing, B2B companies have been slower to move to mobile. InsideUp has been at the forefront of leveraging mobile marketing as it sees this as a powerful complement to its clients lead generation efforts.

According to Forrester Research, business-to-business mobile marketing spend is expected to quadruple in the next five years. Forrester analyst Michael Greene explains: "It's often assumed that because B2B marketers are traditionally conservative, they're going to shy away from digital channels such as mobile and social, but I don't think that's going to be the case at all. They are going to use these digital channels to engage customers and we might even see more benefit from mobile for B2B than for B2C."

CEO Asad Haroon explains why mobile is such an immediately viable opportunity for InsideUp clients: "Since business professionals must keep connected, their mobile devices are always on and within easy reach. Mobile also facilitates sharing with peers, so business customers are more likely to spread the word about B2B services they recommend."

Mobile websites utilize richer display formats, making it easier for businesses to educate customers about their services. And more accurate targeting technology allows better ROI on lead-generation campaigns. InsideUp's mobile platform will put all of the advantages of mobile to use in garnering top quality, ready to buy leads for their clients. The company will use video and other mobile apps to reach business service seekers. As always, sales reps for client companies will receive instant access to detailed information about each lead, which is of vital importance when making that critical first contact.

About InsideUp, Inc.
InsideUp, founded by experts in performance-based marketing, online advertising and lead generation, owns and operates an online lead generation platform dedicated solely to serving the needs of business service providers and their potential customers. InsideUp's online media network, dynamic business-matching lead generation system and leading-edge marketing practices provide business service firms with ready-to-buy qualified and verified sales leads, all delivered in real time.

For more information visit www.insideup.com