San Diego, CA, October 5, 2011 -InsideUp, a leading authority on lead acquisition and management announced today that it has added a new service to help B2B marketers readily connect with companies who are seeking their services.

As an established provider of quality, real-time leads, InsideUp has been at the forefront of developing new ways to gather, qualify and score leads. But lead gathering is just the first step in new client acquisition. Getting a prospect to say "yes" to an appointment is often the largest hurdle for marketers to overcome. This often requires a long process of nurturing each lead, usually over a period of several months.

A recent study by Sales Engine International confirms this; sales leads that had been nurtured over time via an email marketing campaign were nearly nine times more likely to set an appointment. Nurturing leads involves an investment of both time and money, but using InsideUp's new pay per appointment services allows marketers to circumvent this process and get straight to the sale.

InsideUp is able to offer its clients this service by leveraging the mature marketing technology and infrastructure the company has in place. According to InsideUp CEO Asad Haroon, this service was the intuitive next step for the company. "We already provide pre-qualified, real-time leads for our clients. So now we are able to scale our services--to enhance what we do best--and offer even more value to our customers with prospects that have taken that all-important step of setting an appointment and are ready to buy."

InsideUp uses superior traffic sources, proprietary marketing technology, and comprehensive online marketing - all optimized to find the most qualified prospects for its B2B clients. Sales reps for client companies also receive instant access to detailed information about each lead, an invaluable aid when making that critical first contact.

About InsideUp, Inc.
InsideUp, founded by experts in performance-based marketing, online advertising and lead generation, owns and operates an online lead generation platform dedicated solely to serving the needs of business service providers and their potential customers. InsideUp's online media network, dynamic business-matching lead generation system and leading-edge marketing practices provide business service firms with ready-to-buy qualified and verified sales leads, all delivered in real time.

For more information visit www.insideup.com