San Diego, CA, May 2, 2011 -InsideUp announced that it has simplified the process for affiliates to generate leads by developing an easy to implement "host and post" system, ideal for B2B publishers-and others with a business audience-who would like greater control over the lead generation process.
Recent research by Forrester found that affiliate programs spend comprises $1.3 billion, a 13 percent share of total online B2B marketing budgets, which now exceed $10 billion. Forrester predicts that B2B companies will increase budgets for interactive marketing spend to $54 million by 2014. And Sirius Decisions forecasts that by 2015 as much as 75 percent of B2B demand will come from the Internet.
Clearly there is great potential for B2B marketing as prospects regularly go online to research business services and vendors. Affiliate marketing has become an established and recognized means for businesses of all sizes to create additional income by leveraging their B2B audience.
With more than twenty-five high demand business service categories to promote and monetize, publishers can choose the ones their audience will find most useful, and begin earning commissions quickly. Site visitors who click on an ad will be directed to a simple form where they can enter details about their business service needs without leaving the affiliate's web site. The entire process takes only seconds to complete, and results in qualified business leads that produce high conversion rates and, in turn, high affiliate revenue.
"Our affiliate program is ideal for both traditional and online marketing affiliates who want to monetize both their B2B web traffic as well as any traditional marketing methods they may be utilizing to reach a business audience," Asad Haroon, founder and CEO of InsideUp, states. "Our platform offers full transparency with regard to lead monetization; affiliates will have access to real-time visibility to easily track lead conversions and resulting commissions."
Opportunities for B2B affiliates are wide open right now, and publishers will find there are numerous ways to monetize a growing business audience. For example, many business marketers are reporting excellent results from email marketing. A recent study by MarketingProfs found that B2B marketers had the highest email open rates (at 21.9 percent) as well as an excellent (4.9 percent) click ratio.
InsideUp has become a leader in bringing businesses and business service providers together. According to Haroon, "Our extensive lead generation infrastructure has transformed the company into a true one-stop B2B marketing solution, providing clients with turn-key access to educated, ready-to-buy business leads on a cost-per-performance basis."
Founded by experts in performance-based marketing, online advertising and lead generation, InsideUp uses its proprietary online lead generation platform to help businesses connect with the best service providers available. Partnering with InsideUp gives B2B affiliates a rare opportunity to benefit from the expertise and experience of a company that has a deep understanding of the B2B marketing process.
For more information visit www.insideup.com
