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Using SEO Services to Increase Revenue for Your Business
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By: Arlette Measures
Using SEO Services to Build Your Brand and Increase Revenue

A successful search engine optimization (SEO) strategy can produce outstanding results for your business. However, if your company is like many, you know how challenging it can be to develop and implement an effective SEO marketing plan.

According to a recent survey, finding online marketing talent is the biggest obstacle to building a successful SEO strategy. Seventy percent of executives surveyed felt that they either did not have or could not find adequate in-house talent to use SEO effectively. Another twenty-eight percent found SEO tasks too time consuming.

One solution to this dilemma is to choose an outsourced SEO provider. Outsourcing these tasks to a qualified SEO professional can free you to focus on other areas of your business.

Important Facts about SEO Services

Effective online marketing can produce excellent results. Online video, social bookmarking, business directory listings and mobile marketing are additional ways to build your company’s online presence. These should be incorporated into your overall marketing strategy. Your SEO provider can help you create a strategy that includes all the options available to increase your web site’s visibility.

Many business owners begin marketing online by placing a pay-per-click (PPC) ad, believing that is all that’s required to get their site noticed. Unfortunately, many people simply ignore these ads. That is why it’s highly important to have a site that is optimized to get noticed by the search engines.

SEO works because it is a form of inbound marketing; it draws online searchers who are already interested in your product or service.

Effective SEO requires attention to a number of factors, including keyword research, using the proper placement and amount of keywords, obtaining quality backlinks, and managing on-page factors, both visible and non-visible, on your site.

Web site content plays an important role in SEO. Content marketing involves not only web pages, but also blogs, online press releases, articles posted on article marketing websites, and company newsletters. Your content serves two key purposes: it can increase the importance of your company’s site in the “eyes” of the search engines and it can make your site more interesting and useful to visitors. To accomplish both of these goals, web content must be of the proper length, and optimized using the right keywords. When it comes to online content marketing, both quality and quantity are important.

Although the value of SEO has been well established, many small to medium businesses find it challenging to create and maintain a marketing campaign that utilizes the various SEO tactics at their disposal. A qualified vendor with proven SEO results will be able to design the best marketing strategy to build your brand and generate online leads.

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