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enterprise level customer service
Boost Your Reputation for Enterprise Level Customer Service Using Call Center Services
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By: Arlette Measures
The Importance of Providing Professional Customer Service.

The importance of providing professional customer service cannot be overestimated. In fact, one study found that 66% of customers would actually be willing to spend more money with a company they feel provides excellent customer service.

While there are many aspects of providing enterprise level customer service, call center services can help you to establish and maintain credibility in the eyes of your customers and potential customers, a key factor in building a reputation that makes your company stand out, even among your largest competitors.

If you wish to establish credibility in the eyes of your potential customers, one of the main functions you’ll want to take a look is how your business handles customer calls. For 73% of consumers, ease of access is the most important hallmark of good customer service. And 46% of customers prefer to have their call handled by a live operator.

But for many companies, maintaining an around the clock in-house call center to respond to customer inquiries is simply beyond the scope of their budget. On the other hand, sending customer calls to a voice mail or automated system is not a satisfactory alternative for businesses seeking to raise their credibility ratings. For many such businesses, a call center is the ideal solution.

How can a call center help you build a reputation for the type of customer service that draws and keeps loyal customers? Call centers can provide answering services on a variety of levels, from simply screening calls, taking messages, and forwarding the most important calls to answering detailed questions about your business and its products or services.

When your customers and prospects are greeted by the friendly, professional voice of your answering service agent, regardless of the time of day or night, this will go a long way toward establishing your business as a reputable and reliable organization.

A call center can also be an important part of your disaster backup plan. When consumers are unable to contact a business, 15% of them will call a competitor. If your phone service should fail due to a disaster or any other reason, your customers will still be able to reach you through your call center answering service. Your being always available to serve their needs will impress upon your customers that they are your priority

If it’s important to you to establish credibility on a local scale, call center services can help with that as well. For example, if your main location is in one area code, but you want to add to your customer base in a different region, you can set up your answering service so that customers in the target area can reach you by calling a local number.

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