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Building Your Business Online with PPC Marketing
Building Your Business Online with PPC Marketing
Also Receive No Obligation Quotes from 5 Vendors
Also Receive No Obligation Quotes from up to 5 Vendors


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By: Arlette Measures
A Quick Guide to PPC Marketing Services
The Internet can be a valuable tool to help build your brand and gain recognition for your company. Chances are you already bee- or are considering advertising your business online. If your business could benefit from a boost in Web traffic, Pay Per Click (PPC) advertising is definitely worth considering.  
  
PPC ads are the ones that you typically see at the top and also the right hand side of a search results page. There are several advantages of advertising your business in this manner. With an effective PPC ad, you can see an immediate increase in traffic to your site—and the revenue that comes from that traffic. 
 
Many businesses turn to PPC marketing professionals for help in getting traffic through paid online advertising. Could your business use such services, and if so, how can you choose the right provider for your company? This guide will explore the many aspects of marketing a business through paid search engine ads, and will help you make an informed decision if you decide to find a PPC marketing services provider.  
Many businesses turn to PPC marketing professionals for help in getting traffic through paid online advertising. Could your business use such services, and if so,howcan you choose the right provider for your company? This guide will explore the many aspects of marketing a business through paid search engine ads,and will help you makean informed decision if you decide to find a PPC marketing services provider. 
 

Important Facts About Paid Search Marketing


Also known as search engine marketing (SEM), paid search marketing produces the ads that appear on  the right‐hand side of each search results page. In Google, the top two or three results on a page are  also paid search listings. Other paid methods of driving traffic to your web site include banner  advertising and email ads.  
 
Since about 80% of online searches are currently done through Google, it is important to focus SEO (Search Engine Optimization) efforts primarily on this search engine.  
 
PPC ads are created using tools such as Google’s Adwords. Through your Adwords account, you will have  access to keyword research and other campaign creation tools to help you set a budget for your  campaign and maximize your ad results.  
 
A successful PPC campaign is the result of a number of factors. Experts in PPC advertising know that how  an ad is worded, which keywords are targeted and how the budget is managed, as well as several other  elements, must all be carefully orchestrated in order to achieve the maximum results from each PPC ad  campaign. 

Key Benefits of PPC Marketing

• Paid advertising can produce more immediate results than other forms of online marketing, so it  can be a good way to get started. 
• By being easily searchable online, through tools like Google, Yelp and Facebook, you can ensure  that buyers who are interested in your services will find you without difficulty. 
• Your PPC ad will be seen by potential customers when they are actively engaged in research for  a purchase.   
• As companies and individuals continue to move away from traditional ways of researching and  purchasing, online marketing can be the perfect way to capture their attention. 
• PPC is a very cost effective way to market your business, build your brand online, and attract  new customers.

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