The Lead Insider
Acquiring and Managing Sales Leads

B2B Blog Roundup

Oct 23, 2012

By: InsideUp

This week’s perusal of the Web turned up several gems in the form of B2B blog posts.

  1. Find out how your metrics measure up by reading Marketing Analytics – Measuring What Matters in B2B by Christopher Ryan at Great B2B Marketing.
  2. Have you committed an email marketing faux pas? Don’t worry—it happens to the best of us. Matthew Johnson’s B2B Online article, What 3 email marketing mistakes make you look like a spammer? tells what to avoid.
  3. Sharpen your pencils and get ready for Content Marketing 101: 8 steps to B2B success. Your instructor is David Kirkpatrick of the MarketingSherpa blog. Don’t be late!
  4. Infusionsoft CEO Clate Mask will alert you to 5 Signs You’re Throwing Leads in the Trash, in an article for Small Biz Trends.
  5. Also on the Small Biz Trends blog, Lisa Barone tells us how to Take Advantage of Pinterest’s Buying Intent.
  6. Then, take a break from all that reading and enjoy a SlideShare presentation on the Power of Lead Nurturing.
  7. Are you closing the door on potential customers? Be sure to check out Jay Baer’s infographic: 86 Percent of Users May Leave a Website When Asked to Create an Account.
  8. Justin Rees provides insights on lead quality and conversion in the article 5 Lead Gen Top Tips for Advertisers at Lead Marketing Net.
  9. How Many Points of Contact Does it Take to Make a Sale? Considerably more than it used to. Faith Seekings explains in an article for Evan Carmichael.
  10. And Great B2B Marketing also reveals B2B Marketing Actions You Can Take Now to Have a Better 2013.

Happy reading!