The Lead Insider
Acquiring and Managing Sales Leads

Monthly B2B Blog Roundup

Jun 19, 2012

By: InsideUp

Here are our picks for this month’s B2B blog posts and articles:

  1. The Destination CRM blog has a couple of gems; Kelly Liyakasa helps us with Excelling at Social Selling on LinkedIn
  2. And Kate Leggett, senior analyst at Forrester Research, explains why Choosing the Right Customer Service Metrics Requires Alignment to Your Brand.
  3. Also not to be missed is the Eloqua blog, with a list of 8 Surprisingly Simple B2B Sales Tips, by Jesse Noyes.
  4. A recent post on the Email Insider blog discusses the Lifetime Value of a Customer. (This one might surprise you.)
  5. KnowThis.com addresses a skill that every sales professional needs, in their article, Handling Buyer Resistance.
  6. Marketo blog writer Rajiv Kapoor uses some nice graphics to help us visualize and understand the 9 Parameters of a Lead Life Cycle.
  7. Bill Caskey gives us a video with insights on How to Write an Email to a Resistant Prospect.
  8. Mindmulch.net offers tips on Constructing an Appointment Rich Call Strategy.
  9. Andy DeBrunner helps us sort out the Google + Dilemma on the B2B Insights blog.
  10. And you won’t want to miss this one from Target Marketing: Thorin McGee gives us 5 Reasons Lead Nurturing is Essential to Marketing Success.

Happy reading!