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Are Direct Mail Services and Other Direct Marketing Methods Still Effective?

Mar 11, 2013

By:  InsideUp

Direct marketing and mail services have been a popular way to generate leads and appointments in the past. Today, with a variety of technology resources readily available, direct mail has admittedly lost some ground. Direct advertising methods, like direct mail services,¬† when properly executed, can still bring an excellent response, however–and many businesses are still using these channels effectively.

One good reason to continue with direct mail services is because it is simply one of the marketing tactics that carries the lowest costs along with it. The cost per lead can be much lower with direct mail than with many other marketing methods. Your business will simply need to create a flyer that will attract prospective customers and mail these out to your target market. Finding a company that will send a bulk mailing for you can save you even more on your direct mail campaign.

Some may argue that even these costs are too high because web-based items such as email, websites, social media pages and so on are even less expensive. While this may be true, it does take an investment in time–and labor costs if you hire someone to build an email list and promote your brand through social media. Online marketing is without a doubt one of the best ways to go expand your reach, but while your company is working on building a relationship with the internet, direct mail services can keep you in touch with your customers and help bring in new ones.

Direct mail marketing helps your company achieve its marketing goals by putting you in touch with a target audience of specific individuals. It is an effective marketing technique that can help you address the right people with the right message.

Other effective direct marketing strategies include telemarketing and email. With these methods, you can also target specific demographics with the right message. Here are three important reasons why direct mail and other direct marketing methods are still worth your consideration:

Three Reasons Direct Marketing Services Should be Part of Your Growth Strategy

1. Savings
Direct mail marketing is one of the most cost effective ways to reach your target audience. After having a postcard or flyer designed, your only cost is the mailing and you will have your campaign on the road. This is a straightforward means of gaining exposure for your brand in a short amount of time.

2. Targeted Marketing
By targeting a segment of businesses or persons who are more likely to be interested in your product or service, you are increasing your chances that your marketing campaign will succeed. Rather than placing an ad in a newspaper or billboard where anyone might see it, you will be sending your mail or email or making your phone calls to people who have specifically expressed an interest in your business or its products or services. Such targeted campaigns can help your business grow faster than more generalized marketing campaigns.

3. Ease
Direct marketing is one of the easiest types of campaigns to execute since you can hire an outside company to do most of the work for you. A direct marketing service can also provide a database to ensure that your message gets in front of the right people.