Direct marketing advertising is an amazing mode of marketing that can significantly increase your sales, if you know how to use it effectively.
Try incorporating the tactics below in your next direct marketing campaign and notice the difference.
Keep an Eye on the Results
Try to find out which direct marketing solution is generating maximum leads. A useful way is to ask your customers, “Where did you hear about us”, when you receive a call from them. Make a note of it and keep it in a safe place for future reference. Do this whenever you receive a call from a prospect. The end-of-the-month evaluation will give you a clear idea about which direct marketing solution is effective and which one is just a waste of money.
Build Up Your List
The money lies in the list, so the stronger the list, the better the results. Keep a small form by your cash register and ask people who come to your store to sign up for your mailing list. Try to get as many as you can and do take useful information about them, so that you can organize your list later and send emails accordingly.
Focus your Mailing List
Targeting a specific group of customers can be really beneficial for your business. Your direct marketing advertising solution can be aimed towards people with geographic relevance (such as near your office), demographic relevance (such as people with interests in specific products/services) etc. A targeted direct marketing solution generates maximum results and ensures that every single cent is serving to achieve the goal.
If you own a retail store, you will target people that live near your store. People like to shop from nearby stores, so these people are important prospects for you. If you want to go one step further, you can sort your mailing list by consumer interests, recent purchases and household income. This will optimize your direct marketing campaign.
Send Them a Gift Certificate
An effective means of attracting customers is to mail them a gift certificate. It is inexpensive but invaluable to your business. Don’t forget to mention on the envelope “Gift certificate enclosed”. If customers acknowledge the goodwill, they will visit your office/store.
What’s the cost if it didn’t work? Only your printing costs, actually. If a customer shows up, only then do you need to give him/her the gift. So it means that for under $5, you get a prospect. Not bad.