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A Lead Generation Metrics Tutorial in 6 Easy Steps and One Giant Leap

By Asad Haroon       B2B Lead Generation Tips

As CEO of a marketing platform company, I regularly spend time in front of CMOs and Demand Generation Managers. Invariably, the discussion turns to metrics and, I must say, the people responsible for grading lead performance employ a wide spectrum of measures, albeit sometimes too wide. To help focus discussions related to metrics, here is … Continue reading “A Lead Generation Metrics Tutorial in 6 Easy Steps and One Giant Leap”

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What’s Changed in B2B Content Marketing – And How You Can Adapt

By Asad Haroon       B2B Marketing

The role of content in B2B marketing has changed. Buyers have access to increasingly sophisticated tools to facilitate the decision-making process—a process that has also shifted in significant ways. This can mean quite an adjustment for marketing organizations trying to adapt their content strategy. Here are some key ways in which the B2B buying process … Continue reading “What’s Changed in B2B Content Marketing – And How You Can Adapt”

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Announcing Our Advanced Data Profiling System for Superior Buyer Targeting

By Arlette Measures       Inside Updates

We recently unveiled our advanced data profiling system, which incorporates behavioral profiling along with business demographic data to precisely target businesses most likely to need the software and services that our clients offer. How We’re Raising the Standards for Customer Acquisition Technology and Processes Data profiling is a critical element of effective B2B marketing. In … Continue reading “Announcing Our Advanced Data Profiling System for Superior Buyer Targeting”

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