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How the Grinch Stole Your MarTech Stack

By Asad Haroon       B2B Marketing

In this happiest of seasons, let me ask my CMO friends: As you contemplate your year-end business review, do you have visions of sugar plums dancing in your head or is a nasty green-colored thief interrupting your Christmas dreams? “The number one business to business challenge for Chief Marketing Officers with their technology purchases is … Continue reading “How the Grinch Stole Your MarTech Stack”

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The Pitfalls of Falling in Love with Your Own Website

By Asad Haroon       B2B Customer Acquisiton

Building a content rich website, complete with syndication sidebars and advertorials, is viewed by many publishers as an automatic—even “elegant”—way to generate leads. And it’s true that content rich sites are useful, and do help to generate leads. In fact, companies with content rich, engaging blogs and websites can generate, according to Quicksprout, nearly twice as … Continue reading “The Pitfalls of Falling in Love with Your Own Website”

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