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Could the “Anti-Stack” Be the Answer to Your MarTech Angst?

By Asad Haroon       B2B Marketing Technology

Are you among the 50% of marketers whose technology stacks are not helping them to coordinate marketing across channels? That is what research by Signal found—even though more than half of those surveyed continually evaluate and invest in new technologies. Not surprisingly, lack of integration is still impeding marketing technology ROI; 51% of marketers in … Continue reading “Could the “Anti-Stack” Be the Answer to Your MarTech Angst?”

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How the Grinch Stole Your MarTech Stack

By Asad Haroon       B2B Marketing

In this happiest of seasons, let me ask my CMO friends: As you contemplate your year-end business review, do you have visions of sugar plums dancing in your head or is a nasty green-colored thief interrupting your Christmas dreams? “The number one business to business challenge for Chief Marketing Officers with their technology purchases is … Continue reading “How the Grinch Stole Your MarTech Stack”

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