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“Asad, Please Don’t be a Lead Hustler”

By Asad Haroon       B2B Customer Acquisiton

Communities that help business buyers get through the vendor vetting process more efficiently will be a natural point of attraction for savvy advertisers and will make the marketing agency who runs that community look like a hero.

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Could the “Anti-Stack” Be the Answer to Your MarTech Angst?

By Asad Haroon       B2B Marketing Technology

Are you among the 50% of marketers whose technology stacks are not helping them to coordinate marketing across channels? That is what research by Signal found—even though more than half of those surveyed continually evaluate and invest in new technologies. Not surprisingly, lack of integration is still impeding marketing technology ROI; 51% of marketers in … Continue reading “Could the “Anti-Stack” Be the Answer to Your MarTech Angst?”

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