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Why GDPR Compliance Applies to B2B Marketers – and Is Not Just an EU Issue

By Asad Haroon       B2B Marketing News

Although the new General Data Protection Regulation (GDPR) was designed to protect the privacy of EU citizens, it will affect organizations across the globe. Basically, if your business collects data, and if there is any possibility of that data including information on citizens of the European Union (EU), then you should take steps to prepare … Continue reading “Why GDPR Compliance Applies to B2B Marketers – and Is Not Just an EU Issue”

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Can Sales and Marketing Finally Join Forces Around the Technology Integration Huddle?

By Asad Haroon       B2B Marketing

Much has been written about the need to integrate marketing technology in front of the B2B buyer and for sales and marketing teams to find ways to collaborate. Lines are drawn, then erased and re-drawn elsewhere, often to the frustration of all involved. According to one Forbes article, B2B organizations that have blended their marketing … Continue reading “Can Sales and Marketing Finally Join Forces Around the Technology Integration Huddle?”

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Critical Tactics to Retain Those B2B Customers You’ve Acquired

By Asad Haroon       B2B Customer Acquisiton

Marketers employ a wide variety of metrics to gauge demand generation success. But metrics such as Cost Per Acquisition ($) and MQL to SQL conversion rate (%) can mask the real value of newly acquired customers. A value that is more accurately represented by metrics such as overall ROI and Customer Lifetime Value (CLV). It’s not surprising, though, … Continue reading “Critical Tactics to Retain Those B2B Customers You’ve Acquired”

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