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Utilizing keywords in B2B marketing can help ensure that potential clients find your business easily and help you succeed

Whether you're creating a PPC campaign or need to increase B2B Marketing, your strategy will be a key to your success.

Even if you believe you have a good grasp on your keyword focus, it's important to realize that your keyword strategy should never be static.

There is no set and forget solution. Keyword B2B marketing campaigns must continually evolve and progress along with your business.

For your PPC campaign, avoid centering on one broad term. Rather, choose highly targeted phrases of two or more words to capture searches for providers in your specialty.

A staffing service, for example, would do better with the keyword phrase staffing and recruiting services than a single keyword such as staffing.

Remember to add words such as company, provider, vendor, consultant, or any other terms your potential customers may use when seeking the type of business services you offer.

Also, take note of keywords with the potential to expand your reach to vertical and horizontal segments of your market.

Filter out unwanted traffic by listing 'negative' keywords. For B2B marketers, this may include such terms as 'jobs', 'employment', 'free', 'retail' and 'open source.'

To improve your rank in organic search, be sure the keywords used on each page are aligned with and relevant to the overall purpose of your site.

Avoid stuffing your content with keywords; sophisticated search engine algorithms can sift out low quality content that has been created for the sole purpose of drawing search engine traffic.

Quality content that is relevant to your site will naturally include a realistic amount of keywords, helping your B2B marketing efforts.
Using Keywords in B2B Marketing

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