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Featured White Paper
Exclusively from Insideup.
Fuel Your Account Based Marketing Success with Predictive Analytics
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Contents: Why Access to Data is No Longer Enough | How the B2B Buyer Journey Has Changed | What Metrics to Use for Account Based Marketing | Why Predictive Account Scoring is Essential to ABM Success | What the Next Generation of Account Scoring Will Look Like
Download your copy today and learn what it takes to successfully target the right accounts using predictive analytics.
How Business Marketers Can Use Mobile Marketing for Lead Generation and More
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Contents: Background | Why B2B Marketers Should Take Mobile Marketing Seriously | The Case for B2B Mobile Marketing| Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty | Email Marketing Trends |
The App Advantage | Connecting Through Social Media | The Power of Video | Do not Forget Trade Shows | The Final Authority: Your Web Site | Best Practices for Mobile Marketing | One Stop Mobile Lead Generation | Conclusion |
Among the more common challenges of B2B marketers who want to use mobile is the need to keep the attention of prospects long enough to capture data that can be used for lead nurturing.
B2B Email Content: A Step-By-Step Formula for High Impact
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Contents: Anatomy of an Engaging B2B Email Campaign |
Getting Started | Creating
Email Copy | The Landing Page
Test and Measure |
Continuing the Conversation
How B2B Marketers Can Turn Social Media Into a Lead Qualifying Machine
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Contents: Background | The Case for Qualifying Leads | How Are
Your Prospects Using Social Media? | Some Ways to Use
Your Leads Using Social Media | Analyze and Adapt |
Steps You Take to Get Started |
Some Tips for Getting the MostFrom LinkedIn | Conclusion |
What Every Business Services Marketer Should Know about Online Lead Generation
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Contents: Background | Return on Investment for Lead Generation |
Lead Generation Survey Research | Effective Lead Generation Strategy |
Outsourcing Online Lead Generation | Lead Generation Essentials
Finding Quality Lead Suppliers | Achieving Your Best ROI

Why B2B Marketers Need to Use ROI Metrics to Ensure Optimal Lead Quality
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Contents: Background | Measuring Increases Closure Rates |
Using Customer Lifetime Value to Plan Your
Lead Generation Budget | Quality Counts|
Conclusion
How B2B Marketers Can Maximize Sales From An Effective Lead Nurturing Program
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Contents: Background | Why Lead Nurturing is So Important | Insights from a Case Study | Four Questions to Help You Get Started In Lead Nurturing | Effective Nurturing Through the Sales Cycle and Beyond
If you are looking for a way to reach more customers with a great ROI, then InsideUp can connect you with your ideal prospects.
Contact us to learn how we can help your company attract new business prospects.
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