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Zenefits was founded on the idea of simplifying the process of HR for companies, by providing a simple, beautiful UI for personnel departments as well as the rank and file, making it significantly easier to keep track of their pay and benefits. Zenefits gives businesses, their managers, and their employees a single place to manage all HR tasks online. Companies can connect payroll, health insurance, paid time off, and other HR systems with Zenefits in only a few seconds without needing to change vendors, plans, or pricing. Zenefits worked with InsideUp to help identify and target businesses in focused industries that would benefit from their software. InsideUp drove interested buyers to a Free Trial Signup landing page where they can easily experience Zenefits software. InsideUp’s TrialConnect program delivered bottom of the funnel sales opportunities and increased exposure of Zenefit’s software to our vast community of small to medium sized businesses.
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