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Market Size
InsideUp Meets Market Demand Unlike Any Other Platform

Marketing Spend on Small Business Marketing is $36 Billion
Budget Allocation
Marketing to small businesses is a high priority; companies spend more than $36 billion annually to gain small business customers. Creating brand awareness accounts for 36% of the average B2B marketing budget, while an additional 34% is dedicated to attracting potential customers, and 28% is allocated for customer retention activities.

Top Verticals
Financial services, high-tech, and media/communications sectors top the list of verticals experiencing marketing budget growth, by 6%, 4%, and 10% respectively. These four verticals are the focus for InsideUp as we currently support many clients who are using our platform in such verticals.

Marketing Challenges
For more than 60% of marketers, acquiring new customers is a looming concern; 16% of those surveyed cited lack of resources in the form of time, budget, and available talent as the chief barriers to successful new customer acquisition. This is a tremendous validation of our business model, as our clients look to us in supporting their marketing efforts.
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