May 11, 2017 - San Diego, CA - InsideUp, leader incustomer acquisition for B2B marketers, announced today new features in its proprietary DemandGen Platform to support Account Based Marketing (ABM). These features incorporate the latest in data science to generate real-time demand and provide an automated and scalable way to target the best prospects for its clients.
The ABM features added to the InsideUp DemandGen Platform include the ability to quickly identify contacts from a list of targeted accounts. Fueled by the company's proprietary data profiling system, the platform then engages these contacts using an omnichannel approach.
Using InsideUp's marketing automation system, personalized emails (with offers selected in real time based on the needs, interests and buying cycle of each targeted business) are subsequently sent to contacts identified through this ABM approach.
Intent data, captured in real time by InsideUp, reveals a prospect's true level of interest in a vendor's particular business service category. Most content producers and syndicators generate intent data using a variety of online methods, but InsideUp is unique in employing an omnichannel approach to the capture of intent data. Moreover, observing in real time the effect of campaigns on contacts in target accounts enables performance validation at both the campaign and account levels to demonstrate measurable ROI.
The value of fresh intent data has been widely recognized. Nearly 80% of senior level marketers surveyed by Forrester in 2015 agreed that intent data was valuable for targeting purposes but 72% of survey respondents reported that poor data quality continues to be their biggest challenge.
"Marketers are continually challenged with integrating various software components within their technology stack," said InsideUp CEO Asad Haroon. "InsideUp's 'platform as a service' approach allows our clients to spend more time defining their ideal prospect and less time worrying about tactical implementation."
The various automation components and new ABM features of InsideUp's overall marketing system support the company's mission to provide automated B2B customer acquisition. For example, InsideUp's telemarketing system is aligned with the platform's omnichannel approach to ABM.
InsideUp's automated technology and online tools all integrate with, and enhance, the telemarketing channel and enable true engagement with high quality B2B prospects. On the supply side, a dynamic partner system allows InsideUp to extend its reach by allowing marketing partners to assist InsideUp in meeting the volume needs of its clients.
With an unrivalled omnichannel reach and rich insights from proprietary data, InsideUp operates a truly comprehensive and scalable ABM-oriented platform to identify appropriate individuals at target accounts, engage these through personalized messaging throughout the buyer journey, and deliver a measurable return on investment for clients using a pay-for-performance model.
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients to generate prospects and provides technology-enabled services to assist in converting these prospects into customers.