San Diego, CA - October 1, 2014 - InsideUp, a leader in customer acquisition for business software and service providers, announced today the addition of new social media features to its integrated marketing management platform. The InsideUp community was created to facilitate strong business relationships by allowing business owners and managers to connect with each other and share their knowledge and experiences related to the vendors they are connected with.
The InsideUp community is powered by social media marketing tools which, integrated into its content marketing and customer acquisition platform, provide a comprehensive solution to drive growth for business software and service providers.
"We are leveraging the importance of peer recommendations," said InsideUp CEO Asad Haroon. "Our platform will enable small businesses to discover which vendors are being used by companies with similar needs. It will allow businesses to endorse vendors, share who they are using, and be available as a reference for these vendors."
Social media and referrals are an essential aspect of marketing to businesses. Nearly 50 percent of business owners and purchasing managers turn to social media peer reviews when making buying decisions, according to the recent B2B Buyer Behavior Survey by DemandGen Report.
The InsideUp community offers a streamlined way for business buyers to take advantage of social media resources. Retailers looking for a merchant account service provider, for example, will have access to information about which companies other retailers are using for merchant services.
"This is precisely the type of insight that is very relevant to the buying process," said Haroon. "Our mission is to create something unique for business software and service providers while addressing the sourcing challenge faced by all small businesses by building a community that is based on convenience and confidence."
InsideUp's B2B community can be accessed by simply going to InsideUp.com and creating an account.
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients generate prospects and provides technology-enabled services to assist in converting these prospects into customers.