San Diego, CA - September 2, 2014-InsideUp, a leader in customer acquisition for business software and service providers, announced the release of their mobile app that connects business service companies with potential buyers. The app can be downloaded from the Apple App Store or Google Play.
"Mobile technology is now a critical marketing component," said InsideUp CEO Asad Haroon. "Our app will enable us to reach a much larger audience of small businesses as it also serves our advertising clients. The app is part of our overall strategy to make all aspects of the InsideUp platform available on mobile devices."
A new study by Intuit found that ninety-six (96) percent of small businesses use mobile apps in their operations, sixty-two (62) percent saying they do so to save time. The InsideUp system makes it simple and cost-effective for small businesses to go through the entire buying process?and now this buying process is supported by the InsideUp mobile app.
Businesses can tap into InsideUp's comprehensive knowledge base to make informed decisions about which services they need, and gain insights about service categories from videos, articles, buyer guides and peer reviews from the InsideUp small business community. The app can be found at http://www.insideup.com/mobile.html.
The app also makes it easier for vendors looking to connect with the vast market of small businesses seeking services. According to Forrester Research, B2B marketers are expected to quadruple their mobile marketing spend in the next five years. InsideUp vendor clients can readily connect with potential customers by accessing their client dashboard using their mobile device.
The app will also support the data and behavioral profiling aspects of the InsideUp platform in order to precisely target small businesses based on intent. "Accurate targeting technology means greater ROI for our clients," said Haroon. "The data profiling component provides a direct and immediate reflection of the needs and interests of buyers. We use these deep insights to optimize our campaigns and dramatically increase results for our clients. And now, businesses can access our dynamic system?and its powerful analytic capabilities?at their convenience, through a streamlined dashboard in a single, easy to use mobile app."
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers. Powered by its proprietary marketing platform, InsideUp helps its clients to easily acquire customers and meet their ROI goals. By nurturing the interest of business decision makers through data profiling, omnichannel marketing automation, direct marketing, compelling content and a dynamic partner network, InsideUp helps clients generate prospects and provides technology-enabled services to assist in converting these prospects into customers.