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InsideUp Launches Lead Scoring System for Business Leads

San Diego, CA - April 19th, 2013InsideUp, leader in high quality lead generation for business service providers, has launched its proprietary lead scoring system to optimize lead generation for their clients.This advanced lead scoring system is based on conversion data collected by clients.Using this data, the InsideUp system generates a precise score that rates the quality of each lead.

Lead scoring is vital for companies looking to increase conversion rates.A study by Aberdeen Research revealed that using a system of lead scoring produced lead qualification rates 192 percent higher than average.And an Eloqua study of business service marketers found that those implementing lead scoring had 30 percent higher deal closure rates, with closed deals bringing in an average of 17 percent more revenue per deal.

Company size, industry vertical, and the prospect's title and department are key considerations for lead scoring. But InsideUp's lead scoring system is designed to define leads even further.

The InsideUp system facilitates new customer acquisition for its clients by delivering highly advanced predictive analytics and enhanced lead targeting. With powerful analytic capabilities, the system delivers data-driven insights that enable businesses to clearly identify which prospects are most likely to become customers.

Another important element of the lead score is how the lead has interacted with InsideUp, including past purchase behavior and interaction with InsideUp content.This factor will become increasingly important, as noted in Eloqua's Grande Guide to Lead Scoring: As prospects receive more and more information through social media during the buying process, "these peer channels will continue to grow in relevance.In fact, awareness of how an individual discovered a message, along with where and from whom, will feature prominently in the lead-scoring and lead-nurturing routines of leading marketers."

InsideUp CEO Asad Haroon explains what makes the company's new lead scoring platform a vital part of its lead generation process: "With the large number of leads we generate using ever expanding new marketing sources, our new lead scoring gives us the ability to better optimize our leads.This system is an important contributor to help our clients achieve their ROI goals. It is a dynamic system that allows us to customize elements specific to our business categories and to add new elements to truly bring lead scoring to an entirely new level."

About InsideUp

Founded by seasoned experts in business lead generation and powered by its proprietary technology, InsideUp has become a trusted source of high quality, real-time leads. The company provides a compelling value proposition to its audience using its proprietary lead generation technology and vast marketing partner infrastructure. InsideUpâ??s robust lead verification system, a vibrant business community, unique and compelling multi-media content, and a lead delivery system that integrates in minutes to several CRM systems combine to offer a unique, differentiated value proposition to its audience of clients and business users.