San Diego, CA, September 2, 2014 - InsideUp, a leader in business to business customer acquisition, announced the release of their mobile app that connects business service companies with potential buyers. The app can be downloaded from iTunes or Google's Android Marketplace.
"Mobile technology is now a critical marketing component," said InsideUp CEO Asad Haroon. "Our app will enable us to reach a much larger audience of small businesses, and also serve our advertising clients. The app is part of our overall strategy to make all aspects of the InsideUp platform available on mobile devices."
A new study by Intuit found that ninety-six (96) percent of small businesses use mobile apps in their operations, sixty-two (62) percent saying they do so to save time. The InsideUp system makes it simple and cost-effective for small businesses to go through the entire buying process-and now this buying process is supported by the InsideUp mobile app.
Businesses can tap into InsideUp's comprehensive knowledge base to make informed decisions about which services they need, and gain insights about service categories from videos, articles, buyer guides and peer reviews from the InsideUp small business community. The app can be found at http://www.insideup.com/mobile.html.
The app also makes it easier for vendors looking to connect with the vast market of small businesses seeking services. According to Forrester Research, B2B marketers are expected to quadruple their mobile marketing spend in the next five years. InsideUp vendor clients can readily connect with potential customers by accessing their client dashboard using their mobile device.
The app will also support the data and behavioral profiling aspects of the InsideUp platform in order to precisely target small businesses based on intent. "Accurate targeting technology means greater ROI for our clients," said Haroon. "The data profiling component provides a direct and immediate reflection of the needs and interests of buyers. We use these deep insights to optimize our campaigns and dramatically increase results for our clients. And now, businesses can access our dynamic system-and its powerful analytic capabilities-at their convenience, through a streamlined dashboard in a single, easy to use mobile app."
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform, designed to adapt to the buying processes of small business buyers. Led by seasoned experts in new customer acquisition and powered by a proprietary customer acquisition platform that combines a unique suite of products, a vibrant online business community, and a vast array of resources to educate small businesses regarding services they need, InsideUp is dedicated to creating growth for its clients by connecting them with buyers.
Always at the forefront of new developments in customer acquisition technology, InsideUp continues to forge the way for businesses to connect and form mutually beneficial partnerships. InsideUp's scalable solution has been consistently responsible for driving significant revenue increases for their client companies.