San Diego, CA - November 14, 2014 - InsideUp, leader in customer acquisition for business services and software vendors, announced today that initiatives launched this year-designed to help companies that offer cloud-based, software-as-a-service (SaaS) solutions—have contributed to significant company growth. InsideUp has subsequently enhanced its marketing system to target the SMB market with SaaS offerings from its client companies
SaaS solutions are rapidly supplanting conventional remote services in categories such as Online Collaboration, HR Management, Contact Center Management, and other business functions. InsideUp's latest SaaS initiative leverages the opportunities created by this shifting market.
"Emerging SaaS vendors in these areas require flexible marketing and customer acquisition programs," said InsideUp CEO Asad Haroon. "And programs such as InsideUp's TrialConnect, which provides sales-ready leads eager to download and start using our clients' software, and SyndicationConnect, which promotes the SaaS vendor's brand and delivers exclusive marketing-ready leads, are a perfect fit.
Using the latest in data science-InsideUp's proprietary data profiling technology the system tailors client offers based on the needs, interests, and buying cycle of each targeted business to generate real-time demand.
Sizing the SaaS Opportunity in the SMB Market Segment
Insights from SMB Landscape, a white paper from Zinnov, reveal the cloud market in the U.S. SMB segment is valued at $19 billion and is expected to increase to $32 billion by 2016. A report by Siemler also found that several SaaS companies had raised over $20 million pre-IPO. The number of SaaS vendors who have received VC funding over the past few years has increased; research by Compass revealed that nearly 50% of SaaS related startups have received funding, stimulating greater demand for more effective customer acquisition platforms like the one provided by InsideUp.
Most of these companies feature disruptive technologies for which conventional lead generation models do not fit the needs of their sales process. Cloud and mobility are key drivers of investment for SMBs, especially since 90% of owners and managers use smartphones and 65% access data using tablets. But penetrating this market remains a challenge for many software providers. Educating SMBs regarding the benefits of cloud-based technology is a vital first step, and the InsideUp platform addresses this need by targeting, connecting with, and educating business owners and purchasing managers regarding SaaS technology and its business benefits.
InsideUp's custom-designed system connects SMBs in need of such services with InsideUp vendors. The company's dynamic partner system maximizes revenue by publishing and fulfilling demand in real time using its partner network. InsideUp's powerful direct marketing system incorporates data profiling and marketing automation to effectively target SMBs that are hungry for SaaS solutions.
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform, designed to adapt to the buying processes of small business buyers. Led by seasoned experts in new customer acquisition and powered by a proprietary customer acquisition platform that combines a unique suite of products, a vibrant online business community, and a vast array of resources to educate small businesses regarding services they need, InsideUp is dedicated to creating growth for its clients by connecting them with buyers.
Always at the forefront of new developments in customer acquisition technology, InsideUp continues to forge the way for businesses to connect and form mutually beneficial partnerships. InsideUp's scalable solution has been consistently responsible for driving significant revenue increases for their client companies.