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InsideUp Releases Advanced Data Profiling for Superior Targeting of Buyers


San Diego, CA, July 25, 2014 - InsideUp, leader in customer acquisition for business service companies, has unveiled its advanced data profiling system, which incorporates behavioral profiling along with business demographic data to precisely target businesses who are highly likely to need the services of InsideUp clients.


Data profiling is a critical element of effective B2B marketing. In a recent study by Econsultancy, 77 percent of marketers stated that utilizing historical data has a very high impact on return on investment (ROI). "By looking at their activity with InsideUp as an indication of purchase interest, we are building a richly detailed and multi-layered profile of each business that could be targeted on behalf of our clients," said InsideUp CEO Asad Haroon. "This has enabled us to elevate the standards of new customer acquisition technology and processes."


Additionally, by combining intent with demographic data, InsideUp is able to assist its vendors by first educating qualified buyers about why they should consider specific services. The system then continues the engagement, nurturing interest via email and ultimately connecting the buyer with the vendor. It can also target, and nurture through the sales funnel, any prospect who has opened one of the company's marketing emails.


Data profiling offers a direct and immediate reflection of the needs and interests of business service buyers. Deep insights provided by its data profiling technology enable InsideUp to optimize its marketing campaigns, which incorporate critical components of cross-channel marketing, to dramatically increase results.


"We have created a dynamic system with powerful analytic capabilities that enable us to customize elements specific to each of our business categories, and add new elements that truly bring data profiling to an entirely new level," said Haroon. The resulting composite profiles delve beyond basic company attributes and demographics, and enable the system to transform data regarding the digital behavior of prospects into actionable, multi-channel marketing strategies.


About InsideUp, Inc.


InsideUp provides an integrated, performance-based marketing platform, designed to adapt to the buying processes of small business buyers. Led by seasoned experts in new customer acquisition and powered by a proprietary customer acquisition platform that combines a unique suite of products, a vibrant online business community, and a vast array of resources to educate small businesses regarding services they need, InsideUp is dedicated to creating growth for its clients by connecting them with buyers.


Always at the forefront of new developments in customer acquisition technology, InsideUp continues to forge the way for businesses to connect and form mutually beneficial partnerships. InsideUp's scalable solution has been consistently responsible for driving significant revenue increases for their client companies.



InsideUp, Inc. Named to San Diego Business Journal's Fastest Growing Companies 2014


San Diego, CA, July 15, 2014 -InsideUp was selected by the San Diego Business Journal as one of San Diego's fastest growing private companies. InsideUp was ranked in the top 30, in recognition of its rapid revenue growth for the last two years.


InsideUp CEO Asad Haroon said the award "is a recognition that our approach to providing an integrated marketing platform to acquire small business customers is being valued in the marketplace."


InsideUp has developed a proprietary platform that combines data profiling and direct marketing with automation technology to target potential buyers, nurture interest, and connect vendors with businesses that need their services.


"Our success, we feel, is due to our continuous focus on excellence, and the high quality of the InsideUp team," said Haroon. "We are lucky to have folks who are passionate about our mission to provide an exceptional platform for vendors to connect with small businesses.


"InsideUp has rapidly become a leader in helping business service providers to acquire new small business customers. Small businesses in the U.S. spend nearly $2 trillion on business services, and our purpose is to help these businesses make smart purchase decisions."


About InsideUp, Inc.


InsideUp provides an integrated, performance-based marketing platform, designed to adapt to the buying processes of small business buyers. Led by seasoned experts in new customer acquisition and powered by a proprietary customer acquisition platform that combines a unique suite of products, a vibrant online business community, and a vast array of resources to educate small businesses regarding services they need, InsideUp is dedicated to creating growth for its clients by connecting them with buyers.


Always at the forefront of new developments in customer acquisition technology, InsideUp continues to forge the way for businesses to connect and form mutually beneficial partnerships. InsideUp's scalable solution has been consistently responsible for driving significant revenue increases for their client companies.



New Customer Acquisition Leader InsideUp Unveils New Lead Nurturing Platform


San Diego, CA - April 11, 2014 -InsideUp, a leader in new customer acquisition for business service providers, announced today a new solution designed to facilitate lead nurturing for its clients. A study by MarketingSherpa found that, on average, businesses that nurture their leads experience 45 percent greater ROI from lead generation than organizations that do not nurture leads.


Nurtured leads produce, on average, 20 percent more sales opportunities than non-nurtured leads, according to DemandGen Report. Nurtured leads also make 47 percent larger purchases than non-nurtured leads, a study by the Annuitas Group found.


But despite a significant body of research supporting lead nurturing, many companies are still falling far short of the mark in this vital aspect of growth creation. In fact, nearly 80 percent of marketing leads fail to convert into sales, according to MarketingSherpa, which identified lack of lead nurturing as the chief cause of this poor performance.


Asad Haroon, CEO of InsideUp, intends to change all of that. "We have created this solution because we realized that not all of our clients have the ability to nurture our leads. This is not merely a value-added feature of our service, however. We've launched an entirely new solution that lets clients easily create custom lead nurturing campaigns, which we deploy on their behalf for free.


"For InsideUp clients, this system creates, literally, a one-stop resource, taking them intuitively from lead purchase to sale seamlessly. By offering solutions such as this new lead nurturing platform, we are fulfilling our mission to facilitate new customer acquisition for our clients."


About InsideUp


Founded by seasoned experts in business lead generation and powered by its proprietary lead generation technology, InsideUp has become a trusted source of high quality, real-time leads for its clients. The company provides a unique and very compelling value proposition to its audience via its vast marketing partner infrastructure, proprietary sourcing platform, and comprehensive marketing, optimized using leading edge technologies.


InsideUp's robust lead verification system, a vibrant business community, unique and compelling multi-media content and a lead delivery system that integrates in minutes to several CRM systems, all combine to offer a compelling and differentiated value proposition.



InsideUp News Release Archives
Jul 25, 2014
InsideUp Releases Advanced Data Profiling for Superior Targeting of Buyers
Jul 15, 2014
InsideUp, Inc. Named to San Diego Business Journal's Fastest Growing Companies 2014
Apr 11, 2014
New Customer Acquisition Leader InsideUp Unveils New Lead Nurturing Platform
Apr 5, 2014
InsideUp Unveils New Social Media Platform for B2B Businesses
Jan 16, 2014
InsideUp Closes B2B Sales Gap with Leadership and Education




      
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