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New Customer Acquisition Leader InsideUp Unveils New Lead Nurturing Platform


San Diego, CA - April 11, 2014 -InsideUp, a leader in new customer acquisition for business service providers, announced today a new solution designed to facilitate lead nurturing for its clients. A study by MarketingSherpa found that, on average, businesses that nurture their leads experience 45 percent greater ROI from lead generation than organizations that do not nurture leads.


Nurtured leads produce, on average, 20 percent more sales opportunities than non-nurtured leads, according to DemandGen Report. Nurtured leads also make 47 percent larger purchases than non-nurtured leads, a study by the Annuitas Group found.


But despite a significant body of research supporting lead nurturing, many companies are still falling far short of the mark in this vital aspect of growth creation. In fact, nearly 80 percent of marketing leads fail to convert into sales, according to MarketingSherpa, which identified lack of lead nurturing as the chief cause of this poor performance.


Asad Haroon, CEO of InsideUp, intends to change all of that. "We have created this solution because we realized that not all of our clients have the ability to nurture our leads. This is not merely a value-added feature of our service, however. We've launched an entirely new solution that lets clients easily create custom lead nurturing campaigns, which we deploy on their behalf for free.


"For InsideUp clients, this system creates, literally, a one-stop resource, taking them intuitively from lead purchase to sale seamlessly. By offering solutions such as this new lead nurturing platform, we are fulfilling our mission to facilitate new customer acquisition for our clients."


About InsideUp


Founded by seasoned experts in business lead generation and powered by its proprietary lead generation technology, InsideUp has become a trusted source of high quality, real-time leads for its clients. The company provides a unique and very compelling value proposition to its audience via its vast marketing partner infrastructure, proprietary sourcing platform, and comprehensive marketing, optimized using leading edge technologies.


InsideUp's robust lead verification system, a vibrant business community, unique and compelling multi-media content and a lead delivery system that integrates in minutes to several CRM systems, all combine to offer a compelling and differentiated value proposition.

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