San Diego, CA, July 15, 2014 -InsideUp was selected by the San Diego Business Journal as one of San Diego's fastest growing private companies. InsideUp was ranked in the top 30, in recognition of its rapid revenue growth for the last two years.
InsideUp CEO Asad Haroon said the award "is a recognition that our approach to providing an integrated marketing platform to acquire small business customers is being valued in the marketplace."
InsideUp has developed a proprietary platform that combines data profiling and direct marketing with automation technology to target potential buyers, nurture interest, and connect vendors with businesses that need their services.
"Our success, we feel, is due to our continuous focus on excellence, and the high quality of the InsideUp team," said Haroon. "We are lucky to have folks who are passionate about our mission to provide an exceptional platform for vendors to connect with small businesses.
"InsideUp has rapidly become a leader in helping business service providers to acquire new small business customers. Small businesses in the U.S. spend nearly $2 trillion on business services, and our purpose is to help these businesses make smart purchase decisions."
About InsideUp, Inc.
InsideUp provides an integrated, performance-based marketing platform, designed to adapt to the buying processes of small business buyers. Led by seasoned experts in new customer acquisition and powered by a proprietary customer acquisition platform that combines a unique suite of products, a vibrant online business community, and a vast array of resources to educate small businesses regarding services they need, InsideUp is dedicated to creating growth for its clients by connecting them with buyers.
Always at the forefront of new developments in customer acquisition technology, InsideUp continues to forge the way for businesses to connect and form mutually beneficial partnerships. InsideUp's scalable solution has been consistently responsible for driving significant revenue increases for their client companies.MORE
San Diego, CA - April 11, 2014 -InsideUp, a leader in new customer acquisition for business service providers, announced today a new solution designed to facilitate lead nurturing for its clients. A study by MarketingSherpa found that, on average, businesses that nurture their leads experience 45 percent greater ROI from lead generation than organizations that do not nurture leads.
Nurtured leads produce, on average, 20 percent more sales opportunities than non-nurtured leads, according to DemandGen Report. Nurtured leads also make 47 percent larger purchases than non-nurtured leads, a study by the Annuitas Group found.
But despite a significant body of research supporting lead nurturing, many companies are still falling far short of the mark in this vital aspect of growth creation. In fact, nearly 80 percent of marketing leads fail to convert into sales, according to MarketingSherpa, which identified lack of lead nurturing as the chief cause of this poor performance.
Asad Haroon, CEO of InsideUp, intends to change all of that. "We have created this solution because we realized that not all of our clients have the ability to nurture our leads. This is not merely a value-added feature of our service, however. We've launched an entirely new solution that lets clients easily create custom lead nurturing campaigns, which we deploy on their behalf for free.
"For InsideUp clients, this system creates, literally, a one-stop resource, taking them intuitively from lead purchase to sale seamlessly. By offering solutions such as this new lead nurturing platform, we are fulfilling our mission to facilitate new customer acquisition for our clients."
Founded by seasoned experts in business lead generation and powered by its proprietary lead generation technology, InsideUp has become a trusted source of high quality, real-time leads for its clients. The company provides a unique and very compelling value proposition to its audience via its vast marketing partner infrastructure, proprietary sourcing platform, and comprehensive marketing, optimized using leading edge technologies.
InsideUp's robust lead verification system, a vibrant business community, unique and compelling multi-media content and a lead delivery system that integrates in minutes to several CRM systems, all combine to offer a compelling and differentiated value proposition.MORE
San Diego, CA - April 5, 2014 -InsideUp, a leader in new customer acquisition, announced today a new addition to its platform that enables small businesses to connect with each other to share knowledge about vendors they are using for their business.
Social media has become an essential aspect of B2B marketing, and for good reason. Nearly 50 percent of B2B buyers turn to social media peer reviews when making purchasing decisions, according to a recent B2B Buyer Behavior Survey by DemandGen Report.
Help is here for companies that want a streamlined way to take advantage of such resources. "We are leveraging the importance of peer recommendations," said InsideUp CEO Asad Haroon. "Our platform will enable small businesses to discover which vendors are being used by companies with similar needs. It will allow businesses to endorse vendors, share who they are using, and be available as a reference for these vendors," Haroon said.
The platform promises to facilitate robust relationships by allowing small businesses to connect with each other and provide feedback regarding particular vendors. Retailers looking for a merchant account service provider, for example, will have access to information about which companies other retailers are using for merchant services. "This is precisely the type of insight that is very relevant to the buying process," said Haroon.
"We're building a community around small businesses and we're empowering dynamic partnerships by helping businesses to cultivate strong B2B relationships. Our mission is to create something unique for B2B-and meet the needs of all small businesses. Because after all, that is what InsideUp is all about."
The InsideUp platform utilizes powerful social media marketing tools which, integrated into its content management and lead generation platform, provide a comprehensive marketing solution to drive new business for InsideUp clients.
Founded by seasoned experts in business lead generation and powered by its proprietary lead generation technology, InsideUp has become a trusted source of high quality, real-time leads for its clients. The company provides a unique and compelling value proposition to its audience via its vast marketing partner infrastructure, proprietary sourcing platform, and comprehensive marketing, optimized using leading edge technologies.
InsideUp's robust lead verification system, a vibrant business community, unique and compelling multi-media content and a lead delivery system that integrates in minutes to several CRM systems all combine to offer a compelling and differentiated value proposition.MORE