San Diego, CA, October 1, 2014 - InsideUp, a leader in new customer acquisition, announced today the addition of new social media features to its online marketing automation platform. The InsideUp business community was created to facilitate strong partnerships by allowing businesses to connect with each other and share their knowledge and experiences with vendors they have connected with.
The InsideUp community platform utilizes powerful social media marketing tools which, integrated into its content marketing and customer acquisition platform, provide a comprehensive solution to drive growth for business software and service providers.
"We are leveraging the importance of peer recommendations," said InsideUp CEO Asad Haroon. "Our platform will enable small businesses to discover which vendors are being used by companies with similar needs. It will allow businesses to endorse vendors, share who they are using, and be available as a reference for these vendors."
Social media is an essential aspect of marketing to businesses. Nearly 50 percent of business owners and purchasing managers turn to social media peer reviews when making buying decisions, according to a recent B2B Buyer Behavior Survey by DemandGen Report.
The InsideUp business community offers a streamlined way for such businesses to take advantage of social media resources. Retailers looking for a merchant account service provider, for example, will have access to information about which companies other retailers are using for merchant services.
"This is precisely the type of insight that is very relevant to the buying process," said Haroon. "Our mission is to create something unique for business software and service providers-and to meet the needs of all small businesses. We are building a community around small businesses, and empowering dynamic partnerships by helping businesses to cultivate strong B2B relationships."
InsideUp's B2B community can be accessed by going to InsideUp.com and creating an account.
About InsideUp, Inc.
Founded by seasoned experts in business lead generation and powered by its proprietary lead generation technology, InsideUp has become a trusted source of high quality, real-time leads for its clients. The company provides a unique and compelling value proposition to its audience via its vast marketing partner infrastructure, proprietary sourcing platform, and comprehensive marketing, optimized using leading edge technologies.
InsideUp's robust lead verification system, a vibrant business community, unique and compelling multi-media content and a lead delivery system that integrates in minutes to several CRM systems all combine to offer a compelling and differentiated value proposition.