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Management

Depth of Experience and Expertise

Asad Haroon

Founder and Chief Executive Officer

Asad has provided the vision, leadership and tactical direction for InsideUp, leveraging his experience in launching innovative, technology intensive solutions on a global scale for start-ups, small caps and Fortune 500s across multiple industries. Observing a need for business service marketers to have access to a consistent pipeline of high quality leads, Asad channelled his extensive experience in executive leadership, online marketing, and web development to creating a compelling lead generation platform to fill that need.

Prior to founding InsideUp, Asad served as Chief Marketing Officer and GM at Liquidity Services, Inc. (NASDAQ: LQDT), a business online auction company. As the driving force behind the company's marketing and business development, Asad was a key member of the corporate leadership team that propelled the company's massive growth from an early-stage company to a $330 million publicly traded corporation.

Asad was part of the product marketing group at Hewlett-Packard that spearheaded a global initiative to launch the company's first ever online information services. As a U.S. Peace Corps business consultant, he contributed to the privatization of Russia's economy by launching distance learning programs and business consulting centers throughout the country. Asad holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a BS in Computer Engineering from Harvey Mudd College.

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Mike Lindmark

Controller and Advisory Board Member

Mike helps keep InsideUp poised for continued growth by providing expert financial management. Mike has 20+ years of experience as Chief Financial Officer for businesses ranging from startups and early stage companies to publicly traded corporations.

His expertise encompasses strategic planning and capital management as well as board and investor relations.

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Mike Brown

Corporate General Counsel and Secretary

Mike is shareholder at Stradling Yocca Carlson & Rauth, a firm representing California's leading companies in corporate transactions such as M&A and IPOs.

Mike has extensive experience in mergers and acquisitions, venture capital financings, private equity reorganizations, public offerings, and joint ventures. Mike represents companies and investors in many industries, including technology, life sciences, and cleantech.

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Jay McCarthy

Advisor Board Member

Jay has been involved with the company since its inception, providing product development expertise for InsideUp's advanced, cutting-edge lead generation technology platform. Jay has had leadership roles in product development management and business development for high-tech, business software and Web analytics companies.

Jay is the principal at DemandWorx, a web development and product marketing company. As VP of Product Development for WebSideStory (now part of Adobe) he spearheaded product and business development for the company from its growth and early stages to current status as a publicly traded corporation.

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Christopher Cunningham

Advisory Board Member

Christopher brings wide-ranging technology and business acumen to his advisory role at InsideUp. As founder and CEO of Leadfusion, Christopher delivers software innovations designed to help financial institutions add value to Web based interactions.

He also served as COO for Red Envelope, a public company in the online retail industry, CIO of Titan, and VP of World Wide Information Systems at Alysys.

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John Hannula

Advisory Board Member

John has applied his extensive expertise in sales leadership, partner marketing and business development to guide business development efforts for InsideUp.

John is currently VP of Sales at FrontPoint Security. At Simplexity, a leading mobile technology company, he was in charge of global sourcing and vendor management. As Director of B2B Marketing for Nextel Communications, John led Nextel's end-to-end marketing strategy.

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Recent News Releases

Apr 19, 2013 InsideUp Launches Lead Scoring System for Business Leads Feb 15, 2013 InsideUp Steps Up Telemarketing to Boost Lead Generation Jan 28, 2013 InsideUp Using Business Trade Shows for Lead Generation Jan 24, 2013 InsideUp Expands Globally, Growing its India Web Development

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