Asad has provided the vision, leadership and tactical direction for InsideUp, leveraging
his experience in launching innovative, technology intensive solutions on a global scale
for start-ups, small caps and Fortune 500s across multiple industries. Observing a need
for business service marketers to have access to a consistent pipeline of high quality
leads, Asad channeled his extensive experience in executive leadership, online
marketing, and web development to creating a compelling lead generation platform to
fill that need.
Prior to founding InsideUp, Asad served as Chief Marketing
Officer and GM at Liquidity Services, Inc. (NASDAQ: LQDT), a business
online auction company. As the driving force behind the company's
marketing and business development, Asad was a key member of the
corporate leadership team that propelled the company's massive growth
from an early-stage company to a $330 million publicly traded
Asad was part of the product marketing group at Hewlett-Packard that
spearheaded a global initiative to launch the company's first ever
online information services. As a U.S. Peace Corps business consultant,
he contributed to the privatization of Russia's economy by launching
distance learning programs and business consulting centers throughout
the country. Asad holds an MBA in Marketing from Northwestern
University's Kellogg School of Management and a BS in Computer
Engineering from Harvey Mudd College.
Jay has been involved with the company since its inception, providing product
development expertise for InsideUp's advanced, cutting-edge lead generation
technology platform. Jay has had leadership roles in product development
management and business development for high-tech, business software and Web
Jay is the principal at DemandWorx, a web development and product
marketing company. As VP of Product Development for WebSide Story (now
part of Adobe) he spearheaded product and business development for the
company from its growth and early stages to current status as a publicly
Christopher brings wide-ranging technology and business acumen to his advisory role
at InsideUp. As founder and CEO of Leadfusion, Christopher delivers software
innovations designed to help financial institutions add value to Web based
He also served as COO
for Red Envelope, a public company in the online retail industry, CIO of
Titan, and VP of World Wide Information Systems at Alysys.
Jeff brings significant expertise in digital ad products and data and marketing solutions
for the B2B and SMB marketplace.
Before coming to InsideUp, he managed digital products, business development, an ad network, and operational activities for Business.com as well as its former parent, Dex Media.
Jeff has been an entrepreneur, having founded a SaaS publishing platform, and has had leadership roles in Fortune 500 mobile telecommunications, energy and transportation companies.
George has over 25 years of technology, marketing and start-up experience.
He is the founder of NextLevel Management, an angel investment fund and currently sits on the boards of innovative technology companies including Pivotshare, SnobSwap, and Speak2Leads.