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Management
The Vision and Leadership Behind InsideUp

Our Management Team
Our experienced team of industry experts leads the way in customer acquisition.
Asad Haroon
Founder and Chief Executive Officer
Asad has provided the vision, leadership and tactical direction for InsideUp, leveraging his experience in launching innovative, technology intensive solutions on a global scale for start-ups, small caps and Fortune 500s across multiple industries. Observing a need for business service marketers to have access to a consistent pipeline of high quality leads, Asad channeled his extensive experience in executive leadership, online marketing, and web development to creating a compelling lead generation platform to fill that need.
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Prior to founding InsideUp, Asad served as Chief Marketing Officer and GM at Liquidity Services, Inc. (NASDAQ: LQDT), a business online auction company. As the driving force behind the company's marketing and business development, Asad was a key member of the corporate leadership team that propelled the company's massive growth from an early-stage company to a $330 million publicly traded corporation.

Asad was part of the product marketing group at Hewlett-Packard that spearheaded a global initiative to launch the company's first ever online information services. As a U.S. Peace Corps business consultant, he contributed to the privatization of Russia's economy by launching distance learning programs and business consulting centers throughout the country. Asad holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a BS in Computer Engineering from Harvey Mudd College.
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Mike Brown
Corporate General Counsel and Secretary
Mike is shareholder at Stradling Yocca Carlson & Rauth, a firm representing California's leading companies in corporate transactions such as M&A and IPOs.
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Mike has extensive experience in mergers and acquisitions, venture capital financings, private equity reorganizations, public offerings, and joint ventures. Mike represents companies and investors in many industries, including technology, life sciences, and cleantech.
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Jay McCarthy
Advisory Board Member
Jay has been involved with the company since its inception, providing product development expertise for InsideUp's advanced, cutting-edge lead generation technology platform. Jay has had leadership roles in product development management and business development for high-tech, business software and Web analytics companies.
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Jay is the principal at DemandWorx, a web development and product marketing company. As VP of Product Development for WebSide Story (now part of Adobe) he spearheaded product and business development for the company from its growth and early stages to current status as a publicly traded corporation.
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Christopher Cunningham
Advisory Board Member
Christopher brings wide-ranging technology and business acumen to his advisory role at InsideUp. As founder and CEO of Leadfusion, Christopher delivers software innovations designed to help financial institutions add value to Web based interactions.
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He also served as COO for Red Envelope, a public company in the online retail industry, CIO of Titan, and VP of World Wide Information Systems at Alysys.
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Jeffrey Grow
Advisory Board Member
Jeff brings significant expertise in digital ad products and data and marketing solutions for the B2B and SMB marketplace.
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Before coming to InsideUp, he managed digital products, business development, an ad network, and operational activities for Business.com as well as its former parent, Dex Media.
Jeff has been an entrepreneur, having founded a SaaS publishing platform, and has had leadership roles in Fortune 500 mobile telecommunications, energy and transportation companies.
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George Wu
Advisory Board Member
George has over 25 years of technology, marketing and start-up experience.
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He is the founder of NextLevel Management, an angel investment fund and currently sits on the boards of innovative technology companies including Pivotshare, SnobSwap, and Speak2Leads.
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